***YOU MUST LIVE WITHIN AN EASILY COMMUTABLE DISTANCE TO DOWNTOWN NAPA, CA TO BE CONSIDERED FOR THIS ROLE; EXPERIENCE WORKING AND LIVING IN THE NAPA VALLEY IS STRONGLY PREFERRED***

Visit Napa Valley® is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work. Our strength is in relationship building and we’re proud to set the standard for success in our industry.

To help us continue growing, we’re seeking an Associate Marketing Manager to join a talented and lean team.

The Associate Marketing Manager is responsible for ensuring adherence to brand standards and guidelines in all applications. The AMM will manage all brand assets including but not limited to logos; fonts; colors; photography; and video. This position is responsible for facilitating production of branded collateral and materials, including but not limited to, wearables; promotional items; and printed materials.

Further, the position is instrumental in executing tactics at events in which the organization participates, including but not limited to, brand-sponsored events, community events, and events wholly produced by the organization including industry seminars, symposiums, and mixers.

The Associate Marketing Manager will collaborate with cross-functional departments within the organization to assist in producing and implementing marketing support services to ensure accurate execution and communication of marketing platforms, campaigns, and messaging including but not limited to, presentations for cross-functional teams and marketing support

materials for implementation at the Napa Valley Welcome Center.

The AMM will stay informed on needs of stakeholders and will follow-through on production and implementation of materials, including but not limited to, the visitors guide, maps, and other materials. The AMM will be fluent in the various department resources, including software/project management applications, for cataloging and maintaining brand asset libraries and for adhering to project management timelines. The Associate Marketing Manager, in concert with members of the marketing team, will collaborate on and contribute to rich content that reflects brand voice for use across all Visit Napa Valley channels such as website, newsletter, social media channels, and partner-related communications.

This position reports to the Director of Marketing and is a full-time, on-site role which will require occasional travel throughout the Napa Valley.

Duties and Responsibilities:

Support all marketing campaigns and initiatives, including activity on earned, owned, and paid marketing channels.
Serve as expert on usage of brand assets, namely but not limited to, the use of brand marks and logo.
Facilitate the development and production for all marketing materials, including but not limited branded display items; wearables; promotional items, and printed materials such as brochures, booklets, handouts, and maps.
Liaise with internal cross-functional teams, such as the Partnership team, the Business Development team, and the Welcome Center team, to collaborate on and share news and information.
Work with Digital Marketing Manager to refresh and implement new content on digital outlets such as the organization’s website along with the video billboard screen and trip-planning kiosks at the Napa Valley Welcome Center.
Contribute to writing of organic content for blog, newsletter, and social media posts.
Coordinate and facilitate branded activation at events in conjunction with partners and vendors.
Communicate with vendors on the distribution plan, deployment, and fulfillment of visitors guide.
Develop and maintain excellent relationships with industry counterparts through proactive and professional communication.
Serve as a polished and professional ambassador of the Visit Napa Valley brand maintaining positive interactions with stakeholders including but not limited to, internal team/staff; members of the Visit Napa Valley Boards; industry counterparts; hospitality and tourism partners (such as lodging and accommodations personnel, winery personnel, and restaurant personnel), and community officials.
Contribute to and maintain the department’s editorial content calendar.
Maintain organized image assets library and serve as expert on available assets; identify gaps in assets; and make recommendations to fill gaps.
Coordinate and execute special projects as needed, including but not limited to oversight and management of inventory of marketing materials.
Serve as a “hands on” team player toward general support and functionality of the marketing department and the organization at large.

Qualifications:

Minimum 2 years’ experience in brand marketing
Bachelor’s degree in Marketing, Public Relations, Communications, or a closely related field
Proficiency with Microsoft Office, especially PowerPoint, and Canva or other such apps
Excellent communication skills – written and oral
Working knowledge and experience with social media platforms
Valid driver’s license and vehicle for local travel

Extra Points For

Familiarity with and passion for Napa Valley
Flexible disposition with a “roll-up-your-sleeves”, positive attitude
Excellence in organization and attention to detail
A keen eye for compelling creative design
Creativity and ideation a strong plus
Fluidity with multi-tasking
Creative, self-starter disposition with keen attention to deadlines and deliverables
Ability to pivot within a fast-paced environment

***YOU MUST LIVE WITHIN AN EASILY COMMUTABLE DISTANCE TO DOWNTOWN NAPA, CA TO BE CONSIDERED FOR THIS ROLE; EXPERIENCE WORKING AND LIVING IN THE NAPA VALLEY IS STRONGLY PREFERRED***

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Associate Marketing Manager