Company Description

Vode Lighting is a company focused on designing elegant, minimal, and modular linear architectural lighting systems. The company is located in Sonoma, CA and has installations in public, commercial, and residential buildings around the world. Vode Lighting is known for its innovative product design, environmental responsibility, efficiency, and extremely minimalistic design.

Role Description

This is a full-time hybrid role for a Marketing Specialist at Vode Lighting. The Marketing Specialist will be responsible for assisting in day-to-day marketing tasks, graphic design support, on-site event coordination, marketing inventory management, conducting market research, providing customer service, and assisting in sales and marketing efforts. The role will be based in Sonoma, CA with flexibility for some remote work.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field
Working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Strong written and verbal communication skills
Experience with copywriting and proofreading
Experience in conducting market research
Must have strong analytical skills to analyze metrics and create reports
Strong organizational and project management skills, attention to detail
Understanding of marketing principles and sales & marketing processes
Ability to work independently and collaboratively with teams
Must be a self-starter with the ability to independently move projects forward, prioritize tasks, and meet deadlines
Experience with various marketing platforms, channels, and best practices, including social, digital, and email marketing
Knowledge of website and marketing analytics tools
Experience with corporate graphic design
Must have a high level of creativity
Occasional travel may be required

Skills

Google Workspace Programs (Word, Drive, Sheets, Slides)
Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
Google Analytics
Marketing
Project Management
Event Coordination
Inventory Management

Responsibilities

Assist with the marketing initiatives through the production / tracking of marketing programs such as event, social media, or content marketing
Assist with coordinating marketing events, including overseeing logistics, completing registrations, coordinating with vendors, creating itineraries, and ordering giveaway merchandise
Be present on-site during factory visits to assist with hosting/coordination of guests and their needs
Assist with coordinating / producing email marketing campaigns, including scheduling, testing, and database management
Assist with developing and maintaining social media marketing programs, including blogs and public relations efforts
Assist with evaluating and monitoring campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Assist with managing relationships with external vendors to ensure high-quality and timely execution of marketing programs to ensure competitiveness
Assist in producing and editing marketing presentations
Assist with conducting market research and identify lighting marketing trends
Assist with accomplishing organizational goals by accepting ownership for completing new and different requests
Assist with maintaining social media, newsletter, blog platforms, and database systems
Provide strong client support and coordination for customers
Assist with performing analysis from questionnaires to understand customer needs
Assist with product award submissions and coordination
Assist with file management and organization, including creation and implementation of file inventory identification system
Provide graphic design production assistance via Adobe Creative Cloud software (InDesign, Photoshop, Illustrator, XD)
Manage on-site marketing inventory room - tracking/maintaining inventory levels of marketing displays and promotional merchandise
Coordinate / maintain Adobe Workfront marketing request / project details and assignments
Assist in supporting sales staff by providing sales data, market trends, forecasts, account analysis, and new product information

Vode Lighting LLC

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