Growth Path: Successful hire may be offered a permanent salaried position with a revised compensation package, benefits options, and full benefits upon completion.

About Wabash & Lake Consulting

Since 2016, Wabash & Lake Consulting has been more than just an agency - we are the Fractional Marketing Team for companies that need high-level leadership without the full-time C-suite price tag. We bring a team of thinkers and doers to our clients, operating as high-performing members of their internal staff.

We are looking for a Marketing Specialist who is ready to prove their value in a fast-paced, 6-person fractional marketing firm. We aren’t a digital-only agency, nor do we focus only on social media, and this isn't a "shadowing" internship. This is a 90-day, full-time "residency" designed to integrate you into our model of well-rounded fractional marketing directors from the ground up. We are looking to hire the person we want to transition into a full-time career with us as we grow.

Position Summary

The Marketing Specialist at Wabash & Lake Consulting is a high-impact role designed for a dedicated professional ready to transition into a permanent full-time career. In our agile, six-person environment, you aren't just a helper; you are a critical connector who takes action and works seamlessly between our lead Marketing Strategists and our clients.

This 90-day performance-based trial is your path to mastering our unique Fractional Marketing model from the ground up. We operate within the role of a high-performing marketing director with all of our clients, meaning the ability to quickly learn a wide range of skills is required to thrive. You will support a team of specialists who value your growth and provide collaborative mentorship as you execute tactical wins across the entire marketing funnel, from email strategy and branding to data analytics, advertising strategies and execution, and vendor management. We are looking for a "thinker and doer" who manages their time like a business owner and is eager to "own" projects as soon as they demonstrate mastery.

This role begins with an intensive 40-hour-per-week evaluation period, specifically structured to convert into a long-term salaried position once you prove your ability to lead and grow within our team.

What Makes Wabash & Lake Different:

● A Real Career Path: This high-impact "Residency" is designed to provide hard-to-find, real marketing experience while working to transition into a full-time position, as you demonstrate the ability to lead and grow.

● Master the Marketing and Advertising Funnel: You won’t be stuck in one silo (just PPC, just social media, etc). You’ll get hands-on experience in everything related to marketing and advertising, such as email strategy, traditional media buying, reporting, strategy, branding, web copy, vendor management, content strategy, and more.

● Remote Flexibility with Local Roots: Enjoy the benefit of working from home most days, while staying connected to the Richmond, VA business community through occasional client site visits.

● Collaborative Mentorship: You will work directly with our team of specialists with a wide range of skills who value your growth and are committed to your professional development.

● We Embrace Technology That Makes Sense: We use AI tools as needed to improve the real humans on our team who guide it and are responsible for the work.

● Stable & Meaningful Work: We partner with long-term clients who view us as trusted advisors, not just vendors.

● Hybrid Flexibility: Work from home most days while staying rooted in the Richmond business community through site visits and video shoots.

Your Day-to-Day Responsibilities:

● Tactical Execution: Handle client-related tasks such as minor social media management, blog research and creations, cold email campaign setup and execution, vendor communication/requests, web or advertising copywriting, website copy/content updates, and newsletter creation within Constant Contact.

● Strategy Support: Attend client meetings, capture high-level notes via AI and manual note-taking, and update and tackle related "to-do" lists that drive client revenue.

● Assist the Specialist Team: Act as the "connector" between our team and our clients to ensure projects/tasks stay on track and meet high-quality standards.

● Data & Insights: Help pull reports from tools such as Google Analytics and Meta Business Suite to show clients the real-world ROI of our efforts.

● Manage the Workflow: Keep our CRM and project management tools organized so no detail ever falls through the cracks.

Who Thrives Here:

● The Proactive Learner: You have a strong interest in marketing and/or becoming a high-performing and modern Marketing Director, a hunger to grow, plus a "fearless" attitude toward learning new abilities and strategies. We care more about how you think than what you’ve done.

● Communication Excellence: You can draft copy that represents a client's voice perfectly, from a corporate executive to a local non-profit. Think and operate within the brand structure and plan for a client. You use AI to enhance your work, not replace your thinking. You will be drafting copy/emails/ideas that represent our clients’ voices.

● High Agency: Since this is a hybrid role, you are the manager of your time and execution like a business owner. You are the person who asks, "What else can I take off your plate?" “Can I learn that as well?” “How can I improve?” You need to show that you have this ability.

● Detail-Obsessed: You take pride in "flawless execution." You catch the typo before the strategist or the client does.

● Tech-Savvy: You are comfortable in Google Workspace and are not afraid to navigate (or quickly learn) tools like HubSpot, Active Campaign, Apollo.io, WordPress, Constant Contact, and more. Plus a demonstrated proficiency in utilizing AI to enhance your skills…not just do the work for you.

Bonus Points:

● Experience in an agency or marketing environment.

● Basic design software competency (Canva/Adobe).

● Experience with marketing automation platforms (HubSpot, Active Campaign, etc.).

● Richmond Local: You live in or around Richmond, VA, and are able to attend occasional in-person client or team meetings and/or client video/photo shoots.

Ready to Build a Career, Not Just Take a Job?

This isn't a "dead-end" job in a big agency machine; we’ve crafted this to be a real-world opportunity. If you're looking for a role where you will get paid to learn and gain experience and where your work actually moves the needle for the businesses we partner with, let’s talk. We are specifically looking for someone who wants this to become their long-term career. You will be mentored by senior marketing leaders and given the autonomy to "own" projects as soon as you show mastery.

Pay: $23.00 - $27.00 per hour

Next Steps:

Submit your resume here - https://www.indeed.com/job/marketing-specialist-90-day-temp-hire-3b42598e62514d30
Initial screening call with HR
In-person/Google Meet interview with our leadership team.

Apply today. We are reviewing applications now and moving fast for the right candidate.

Wabash & Lake Consulting

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Marketing Specialist (90-Day Temp to Hire)