Job Title

Marketing & Database Relationship Manager

Company Information:WAY Capital, led by Co-Founder and Senior Managing Partner Malcolm Davies and Co-Founder and Managing Partner Zack Streit, strategically advises entrepreneurial sponsors on scaling their businesses and financing their real estate projects. We utilize an Investment Banking model leveraging our long-standing relationships with a wide range of capital providers across the capital stack, including private equity funds, family offices and a multitude of debt capital sources, to optimally structure transactions for smooth and seamless executions. Our core focus is guiding clients through complex projects and providing structured solutions that effectively position their platforms for future growth.

Job Location:

Los Angeles, CA (In Person)

Job Type

Full-time

Job Summary:WAY Capital is a leading commercial real estate capital markets advisor, seeking a highly motivated and detail-oriented Marketing & Database Relationship Manager to join our dynamic team. This role is crucial in maintaining and optimizing our real estate databases, while also taking an active part in marketing and event coordination efforts. The ideal candidate will have a strong background in database management, marketing, and event planning.

Key Responsibilities:1.

Database Management:Input and maintain accurate and up-to-date contact information within WAY’s CRM database. This includes, and is not limited to, prospective clients, capital lists & sources (debt & equity), third party vendorsAssist in the implementation and go-forward management of the real estate CRM database (e.g., HubSpot, Salesforce, Ascendix)Perform regular data cleansing and de-duplication to ensure data accuracyAssist in the creation of various ad-hoc reports to support the execution team’s efforts in the real estate capital markets

Marketing Coordination:Create engaging and impactful content for social media campaigns and posts to increase brand awareness and engagement.Develop and execute social media campaigns across various platforms (LinkedIn, Twitter, etc.) to generate leads and drive engagement.Prepare and execute email marketing campaigns, company newsletters, and marketing blasts to targeted audiences.Work to optimize the efficiency of marketing campaigns and assist with the creation of targeted content.Collaborate with internal teams to align marketing strategies with overall business goals.Monitor and report on the performance of marketing initiatives.

Event Coordination:Manage all aspects of real estate-related event participation, including conferences, sponsorship, registration, logistics, booth setup, and collateral preparation.Assist in planning and organizing client events, dinners, and other special occasions.Coordinate event logistics, manage guest lists, and ensure a memorable experience for clients and attendees.Liaise with external vendors for event-related services and ensure alignment with event objectives and brand guidelines.

Vendor Relationship Management:Collaborate with third-party marketing vendors and consultants to coordinate and execute marketing activities.Ensure vendor relationships align with the company's marketing objectives and curate content appropriately.

Business Development Outreach:Take initiative with our market leading “Equity Introduction Program”, which facilitates curated connections between the market participants and our clients.Utilize our CRM programs to organize these connections and collaborate with our execution teams in order to help grow our clients’ respective businesses.

Qualifications:Bachelor's degree in marketing, business, or a related field.Proven experience in database management and CRM systems (e.g., HubSpot, Salesforce).Strong understanding of real estate or related industries is a plus.Proficiency in social media management and content creation.Ability to travel overnight as needed.Experience with email marketing and newsletter campaigns.Event planning and coordination skills.Analytical skills for data analysis and reporting.Excellent communication and interpersonal skills.Highly organized with strong attention to detail.Ability to manage multiple projects and meet deadlines.

Equal Opportunity Statement:WAY Capital is an equal opportunity employer. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status. All qualified applicants will receive consideration for employment. If you require reasonable accommodation to complete the application and/or interview process, please notify Alex Rossinsky at arossinsky@waycapital.com.

Benefits and Compensation:Competitive base compensation with an attractive bonus programPaid Vacation/Sick Time401k with Company MatchMedical, Dental, Vision InsuranceDisability BenefitsHealth Savings AccountFlexible Spending Account

#J-18808-Ljbffr#

WAY Capital, Inc.

New Jobs

Marketing & Database Relationship Manager