MedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Role Profile:

MedscapeLIVE! is currently seeking an Audience Engagement Manager for our New York Live business unit. The Audience Engagement Manager is an integral member of the Medscape Live Business Unit Audience Engagement team and is primarily responsible for the fulfillment of activity performance and registration/engagement goals. Specifically, this position will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for Live programs.

The Audience Engagement Manager will report to the Director of Audience Engagement. The ideal candidate will bring strong project management, data management, analytical, communication, leadership, and problem-solving skills. He/she must have a proven ability to meet deadlines, while being proactive and detail oriented.

Specific Responsibilities:

Take ownership and manage multi-channel marketing strategies to drive traffic, engagement and participation to live events for healthcare professionals
Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
Adopt and utilize Exact Target marketing automation tool to manage and optimize campaign performance
Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation
Work closely with teams to coordinate and execute tactics within marketing plans for sold activities. More specifically:
- Coordinate with the Program Management team to develop timelines for marketing plans
- Deploy email and e-newsletter tactics
- Work with social media specialist(s) to publish social media posts
- Work with Data Analytics to track program performance – to optimize list targeting/segmentation to improve response rates and overall yield
Provide ongoing reporting and analysis to inform and support business decisions by:
- Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social
- Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
- Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
Share channel performance data with internal teams

Requirements:

3+ years digital marketing experience, preferably in multi-channel marketing
Exceptional marketing strategy and campaign management skills
Experience with web analytics (such as Adobe Omniture)
Must be proactive and detail-oriented
Strong ability to multi-task in a fast-paced environment
Strong sense of self-direction and ability to lead and own projects
Excellent teamwork, written and verbal communications skills
Proven success in working with cross-functional teams
Strong organizational, operational, analytical, and project management skills
Strong ability to represent and communicate data-driven analysis to various departments
Advanced MS Excel, Powerpoint skills
Education: BA/BS in marketing is preferred
Knowledge of HTML & SQL is preferred
Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare industry and direct-to-physician marketing is a plus)
Knowledge of pharmaceutical programs a plus
Knowledge of MLR a plus

Salary Range of: $71,000 - $81,000

WebMD

New Jobs

Events Marketing Manager