Job Details

Job Location

WATERBURY, CT

Position Type

Full Time

Salary Range

$43,000.00 - $50,000.00 Salary/year

Job Shift

Day

Description

GENERAL STATEMENT OF RESPONSIBILITIES:

The Marketing & Outreach Coordinator position at Wellmore, Inc. is directly responsible for providing marketing, communications, and administrative support to the development operations of the organization. In this role, you will bring our organization's brand to life by generating compelling, strategically valuable content and distributing it to targeted audiences across multiple platforms.

SUPERVISOR : Vice President of Development

Marketing Coordinator Job Responsibilities

Can maintain the utmost confidentiality of both agency and client matters
Maintain a level of adequate productivity as determined by your supervisor
Be capable of working as part of a team
Be able to effectively communicate with professionals and clients (in writing and verbally).
40 hours per week, some evening hours as required
Assist with the creation of forms and workflow documents
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Support the maintenance and development of internal tools, including administrative forms, contact directory, and intranet sites

More specifically, you will take the lead for evolving the agency's voice, collecting stories from clients, staff, and community partners, and translating them into written, photographic, and video content, managing our social media platforms, and overseeing the communications plan. You will collaborate with the Vice President of Development to review data and analytics that will guide decisions for content strategy.

Qualifications

General Skills:

Demonstrate strong analytical, critical thinking and problem-solving skills
Strong written and verbal communication skills
High level of organization and attention to detail
Experience developing strategic marketing initiatives and activities
Comfort with multi-tasking in a deadline-driven environment
Understanding of basic business and marketing concepts
Excellent time management skills with the ability to be flexible in response to changing priorities
Outgoing personality with strong interpersonal and social abilities
Ability to simplify complex information into a user-friendly format
Event planning and management

Social Media Skills

Implement and manage Social Media Strategy
Design, create and post informative content daily on various social media sites
Build audiences through modern social media for business use strategies
Report on important social media key performance indicators (KPI's)
Create content that fosters community engagement

Content Creation & Management Skills

Proficiency with Microsoft Office (Microsoft Excel, Microsoft Word)
Experience with Google Business Suite
Demonstrated experience with social media platforms (Facebook, Twitter, LinkedIn, Pinterest)
Experience with graphic design programs Canva and/or Adobe Creative suite
Digital photography and video editing experience a plus
Assists with the organization, development and implementation of agency newsletter and annual report

Marketing Communication Skills

Familiarity/Proficiency with Google Ads & Facebook Ads
Knowledge of Organic & Paid SEO Practices and web traffic metrics
Proficient computer skills in HTML/Web Development (preferably Wix) preferred
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools (Abila Fundraising 50 and Givesmart a plus)
Experience with Survey Monkey a plus

Education & Experience

Bachelor’s degree in marketing, advertising, or communications

Wellmore Behavioral Health

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