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Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Marketing Automation Specialist

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Marketing Automation Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Build and deploy simple drip or nurture email campaigns
Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
Assist with tracking and tagging (UTMs, campaign parameters)
Monitor automation performance metrics: open rates, click-through, conversion in simple flows
Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected
Coordinate with design/content team for email templates / landing page assets
Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
Integrate CRM or customer data platforms with other tools (web tracking, events)
Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)
Train or guide junior staff or interns on best automation practices
Ownership of automation documentation: SOPs, monitoring dashboards
Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)
Ensure data infrastructure is robust (data accuracy, integration, real-time events)
Mentor/lead a team of automation / operations specialists
Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs
Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements

USB Headset with Noise Cancellation feature
Working Webcam
Computer with at least 1.8 GHz processor and at least 4GB RAM
Main Internet Service Speed: at least 25 Mbps cable connection
Backup Internet Service Speed: at least 10 Mbps

Specific Requirements

HubSpot, ActiveCampaign, Marketo, Pardot
CRM platforms (Salesforce, etc.)
Marketing automation / workflow tools (Zapier, webhooks)
Project management tools
Integration / tag manager tools
Reporting / dashboards (e.g. Tableau, internal dashboards)

Benefits

Health Insurance (HMO)
Performance Incentives
Job Security and Stability
Paid Training
Inclusive Culture
Upskilling Opportunities
100% Work-From-Home
Exceptionally Supportive Team
Opportunities for Career Growth
Fun Work Environment
Holiday & Overtime Pay

Schedule: US work hours (20-40 hours per week)

Location: This is a remote job

Wing Assistant - India

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Marketing Automation Specialist - Wing Assistant