About The Company

At Boldin, we’re committed to transforming the future of personal finance through innovative and engaging content. We believe in the power of search engine optimization (SEO) and content marketing to elevate our mission, and we’re looking for a dynamic SEO & Content Specialist to join our team. If you’re passionate about SEO and content strategy and enjoy creating meaningful content that drives engagement, we’d love to have you on board.

About The Role

As an SEO & Content Specialist at Boldin, you will play a key role in driving our organic growth strategy. You will use your technical SEO expertise and creativity to optimize our website, develop high-ranking content, and repurpose materials across various platforms. From technical optimizations to writing and distributing content, you’ll help elevate our visibility in the personal finance space.

Key Responsibilities

Technical SEO & Site Performance

Audit and optimize Boldin’s website for structure, crawlability, and indexability.
Collaborate with developers to improve site speed, mobile responsiveness, and Core Web Vitals.
Manage structured data, internal linking, schema markup, and canonical tags.
Implement and refine zero-click and “everywhere search” strategies.
Conduct competitor analysis to identify opportunities for growth.

Content Strategy & On-Page Optimization

Conduct keyword research to inform content development and on-page optimizations.
Write, curate, and optimize blog content aligned with SEO best practices.
Collaborate with content creators to produce high-ranking articles, landing pages, and product pages.
Craft compelling meta titles, descriptions, and header tags to improve click-through rates (CTR).
Repurpose content for newsletters, LinkedIn articles, Twitter threads, and video scripts.
Monitor and reduce content cannibalization while improving content hierarchy.

Newsletter & Social Media Execution

Write, edit, and publish a weekly newsletter that provides insights and drives traffic.
Tailor email content for different user personas and optimize open rates/conversions.
Adapt blog/newsletter content into social media posts for Instagram, LinkedIn, Facebook, and Twitter.
Create video scripts for YouTube, Instagram Reels, and TikTok.
Work with designers and video editors to ensure visually engaging content.

Analytics & Performance Tracking

Use tools like Google Search Console, GA4, Ahrefs, SEMrush, or similar to track SEO performance.
Monitor key SEO and content KPIs (organic traffic, keyword rankings, conversions, email engagement).
A/B test headlines, formats, and distribution strategies to optimize impact.
Stay updated with industry trends and adjust the content strategy accordingly.

What We’re Looking For

3-5 years of experience in content marketing, SEO, journalism, or a related field.
Hands-on experience with SEO tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, or Moz.
Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
Exceptional writing and editing skills, with a portfolio of SEO-driven content.
Ability to optimize content for search while maintaining readability and brand voice.
Experience with CMS platforms like WordPress and email marketing tools (Mailchimp, HubSpot, Klaviyo).
Strong project management skills and the ability to work cross-functionally.
A self-starter who thrives in a fast-paced, remote-friendly environment.

Nice-to-Have Skills

Experience in financial services, fintech, or personal finance content.
Knowledge of programmatic SEO strategies.
Basic understanding of Python or SQL for SEO data analysis.

Equal Opportunity

At Boldin, we celebrate the unique perspectives and contributions of all individuals. We strive to create an inclusive culture and encourage applications from all backgrounds, including but not limited to people of all races, ethnicities, national origins, genders, sexual orientations, abilities, veterans, and people from underrepresented communities. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with differing abilities.

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Content & SEO Specialist