WIRED is looking for a creative and innovative media talent to join our audience development, social, and analytics team. To be successful in this role, you will need to know how to use social media to develop, engage, and inform audiences across platforms and formats, including video, visuals, and text. You should be clued in on emerging networks and how WIRED can use them effectively, and well-versed in building social media strategies that increase audience engagement, social referrals, and revenue opportunities. This role will oversee a team of social media managers in the US and UK, and requires working with teams across multiple time zones. Candidates should be experienced at setting high-level strategies as well as getting into the daily process by writing, producing, and editing social content. This role works closely with WIRED’s leadership team across editorial, audience development, and video, as well as with editors, writers, reporters, analysts, designers, and producers.

This role is ideally based in our New York office; however, we would also consider candidates to be based in our UK office.

Primary Responsibilities:

Take strategic ownership of WIRED’s social platforms, guiding high-level strategy and day-to-day workflow to increase on-platform engagement and revenue opportunities
Get WIRED’s unique mix of coverage in front of new and existing audiences, and develop WIRED’s voice and approach for each social platform
Collaborate with editors, reporters, designers, and producers to develop content packages that are optimized for social media, and optimize story headlines for social
Partner with WIRED’s digital video team to build our vertical video offerings and ensure their success across multiple platforms
Collaborate with WIRED’s design team to ensure that WIRED has a strong and recognizable visual identity across social platforms
Work with larger audience development team to ensure social strategies work in concert with SEO and newsletter initiatives
Find smart, effective ways to ensure that WIRED’s journalism leads and contributes to online conversations
Work with WIRED’s sales and marketing team on sponsorship opportunities
Proactively develop relationships with other social media staff across brands at Condé Nast, gathering, disseminating, and applying learnings and best practices
Directly manage a team of social media managers, helping them develop their skills, grow their careers, and fostering a transparent, respectful, inclusive, and collaborative team environment
Develop, implement, and maintain clear processes and communication channels for the team, helping people do their jobs more easily and ensuring work is happening in sync
Delegate and manage work across the team - provide clear direction, constructive feedback, and serve as a resource for team members to help resolve challenges and improve outputs
Contribute effectively to all HR/People processes such as performance management, compensation reviews, recruitment, etc.
Additional responsibilities as needed and assigned

Desired Skills and Qualifications:

Extensive experience in news publishing, ideally having worked on both editorial and audience development
Professional experience creating and optimizing content for platforms including TikTok, Facebook, Twitter, Instagram, YouTube, Pinterest, Twitch, and LinkedIn
Professional experience with publishing and analytics tools including SocialFlow or similar scheduling tools, CapCut or similar video editing tools, Parse.ly, and Google Analytics
Experience directly managing people/teams across cultures and timezones
Strong communication (written and verbal) and collaboration skills with the ability to navigate multiple stakeholders’ inputs, opinions, and decision-making styles
A sense of humor and keenness to adapt to a changing media landscape and find audiences in new ways
A work-style that balances entrepreneurial spirit with operational rigor
A highly motivated self-starter with proven ability to manage multiple people, projects, priorities, and deadlines in a fast-paced, matrixed environment.

Application requirements:

Resume
Second-round candidates will be asked to provide a strategy memo and take an edit test

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