About WPP

Wollman Park Partners (WPP) is the newly named operator of the iconic Wollman Rink NYC (WRNYC) in Central Park. WPP consists of Harris Blitzer Sports & Entertainment, the Related Companies and Equinox, in close partnership with Great Performances + Melba’s Restaurant, YMCA, Ice Hockey in Harlem, Figure Skating in Harlem, The Boys’ Club of New York, and Green City Force.

WPP is committed to making Wollman Rink NYC an inclusive and accessible space year-round and one that reflects the city we serve and the diversity of our communities. This will be carried out through our hiring, business operations, and events and programming which include public ice-skating sessions, youth programming, cultural events, celebrations, and more, proudly serving New Yorkers and tourists alike both on and off the ice.

Job Overview

Exciting opportunity to join our team as a Marketing & Social Media Strategist in the sports and entertainment industry. In partnership with Harris Blitzer Sports and Entertainment, the Related Companies, Equinox, Great Performances + Melba’s Restaurant, YMCA, Ice Hockey in Harlem, Figure Skating in Harlem, The Boys' Club of New York, and Green City Force. Ideal for individuals seeking dynamic roles. Responsibilities include strategizing digital presence, collaborating with partners, creating engaging content, managing campaigns, analyzing performance, and coordinating with various departments.

Essential Duties and Responsibilities

· Work directly with and support the General Manager with year-round-ongoing, initiatives including event promotions, programming, and advertising strategies.

· Create and execute Digital Advertising campaign including content creation, media buy and campaign analysis.

· Content capturing onsite, including photos, videos, etc. for social media and marketing use.

· Adhere to approved graphic standards and oversee graphic design for marketing materials.

· Design and execution of internal and external newsletters.

· Develop and design signage for various promotional materials, including tents, igloos, and other.

· Create yearly social media and marketing calendar. Execute the calendar including content creation, maintenance of social media channels and respond to all comments, reviews, and messages.

· Reporting on analytics of newsletter, and social media platform performance.

· Community management.

· Website management and updates.

· Coordinate with all departments to communicate and collaborate on programming and messaging.

· Coordinate with PR agency to promote events specifically Ice season opening day, and all messaging of events.

· Sponsorship fulfillment-work to support all approved sponsorship activations.

· Manage Fresh Desk inquiries including but not limited to customer service, events, and photo shoot request.

· Coordinate with Tessitura team to analyze ticket sales and develop CRM strategy.

· Develop and manage marketing budget.

Requirements

· Bachelor's degree in Marketing, Communications, Business, or a related field.

· Strong understanding of marketing principles and strategies.

· Proficiency in social media platforms and their algorithms.

· Ability to create engaging and creative content.

· Analytical skills to interpret data and make informed decisions.

· Experience with social media advertising and targeting.

· Excellent communication and writing skills.

· Understanding of branding and brand management.

· Ability to work collaboratively with a team.

· Stay updated on industry trends and digital marketing best practices.

· Knowledge in SEO and SEM practices.

Compensation

$85,000

Working Conditions

Please note that WPP has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. As a condition of employment, WPP employees working on-site are required to be fully vaccinated for COVID-19 unless a reasonable accommodation is approved or as otherwise required by law.

Physical Demands

This position requires the ability to lift up to 10 pounds.

Work Environment

This position generally requires that work be performed from the Wollman Rink offices, but attendance at events taking place at the rink or offsite, including on weekends and/or holidays, may be required.

Note: This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Wollman Rink NYC

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