Title: Journey Builder III

Industry: Tech

Location: New York, NY

Duration: 12 months

Responsibilities

Develop, test, and deploy multi-channel customer journeys for acquisition, awareness, and engagement.
Translate product and strategy objectives into executable lifecycle marketing programs.
Assess platform capabilities, audience requirements, and data needs to support campaign execution.
Collaborate with cross-functional stakeholders to align operational plans, deliverables, timelines, and risks.
Optimize and monitor journey performance through A/B testing, analysis, issue resolution, and operational improvements.

Requirements

5–7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
Strong understanding of customer journey orchestration and lifecycle marketing.
Strong analytical, logical reasoning, critical-thinking, organizational, and attention-to-detail skills.
Excellent cross-functional collaboration, stakeholder management, communication, and adaptability skills; BA/BS or equivalent experience preferred.

Skills

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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WorkGenius Group

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