Job Summary: The Associate Director, Content & Audience is WUWF's program director and chief editor. Starting from the audience (who the station serves, who it is not yet reaching, and what they need), the position leads what WUWF puts on the air and online: the program schedule, news and music, national and local, and the journalism and original content the station creates. The position sets programming and coverage priorities with the team, edits the work, coaches and develops hosts, reporters and producers, builds new programming, and is accountable for audience reach and growth. The position serves on the leadership team, informing station-wide strategy with the other unit leads, and manages the content and programming budget. It is accountable for the station's editorial integrity and independence, and works with Revenue & Development on sponsorship and member benefits within that standard.

Minimum Qualifications: A Master's degree in an appropriate area of specialization and four years of appropriate experience; or a bachelor's degree in an appropriate area of specialization and six years of appropriate experience.

Preferred Qualifications: In order of priority: public media leadership experience, and familiarity with NPR standards and the member-station system; experience as a program director, including schedule strategy, audience research, national program acquisition and music programming. Also valued: podcast or original-series development from concept through launch; supervising student or early-career journalists to publication standard and working with university faculty; experience with multi-newsroom collaborations or AI tools in a newsroom setting.

Candidates must apply online through the University of West Florida website: https://careers.uwf.edu. Applicants are required to attach a resume, cover letter, and contact information for three references. References will be contacted upon submission of this application. An opportunity to upload these documents will be provided during the application process. For assistance, please contact Human Resources at 850-474-2694 or email jobs@uwf.edu.

Preferred response date for applications is 11/13/2026; however, applications will be accepted until the position is filled.

The University of West Florida is an Equal Opportunity/Access/Disabled/Veteran employer. Any individual who requires special accommodations to apply is requested to advise UWF by contacting the UWF Human Resources Department at 1-850-474-2694. A criminal background check is required for successful candidates. E-Verify requirements are required. All applications for employment at the University of West Florida are subject to the Florida public records law.

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Associate Director, Content and Audience