Digital Producer

Yun Hai Taiwanese Pantry (yunhai.shop) is a distributor and retailer of artisanal pantry ingredients from Taiwan. We are mission-driven to bring awareness to Taiwanese identity, culture, and products, and have been featured in publications such as Bon Appetit and Eater. We started as an e-commerce business in 2019 and opened our first brick-and-mortar store in Brooklyn in 2022.

We are hiring a Digital Producer to assist our CEO with the production of marketing assets and storytelling content about our products, vendors, Taiwanese ingredients, cooking, and culture. This person will be responsible for content creation for all our marketing channels, including social media, newsletter, email, and in person events. Our digital producer is also responsible for product launch planning and execution.

You are a content specialist with a strong visual sense. You are organized, detail-oriented, adaptable, a quick learner, mindful of deadlines, and able to exercise sound creative judgement. You have an expert level of knowledge of creative production tools, such as Adobe CS and Figma. You are also deft at managing creative projects to timeline and budget, while producing highly original creative work. You are resourceful–with a knack for problem solving on a dime–and future forward–with a strong aptitude for planning long-lead projects. Your verbal and written communication skills are excellent, and you have a knack for creating positive, collaborative, creative work environments. You are also tech-savvy, with an ability to adapt to changing systems, as well as create them.

This is a full-time position based in Bushwick, Brooklyn. It’s an in-office role with flex time, to be discussed. Salary range is $50-60k, based on experience.

Responsibilities

Product Launches

Plan and coordinate the creation and delivery of launch assets according to timeline and budget (photoshoots, social media content, video, copy)
Input into go-to-market content strategy
Provide web and store teams with new launch material
Audit and QA content and asset applications

Social Media and Email

Plan and execute social media calendar throughout the year
Commission and create posts and reels as needed, in collaboration with the team
Coordinate with external creators to ensure high quality content is produced in a timely fashion
Input into social media strategy across all channels, in accordance with company goals
Assist with the planning and production of newsletters
Ensure brand voice and standards are upheld

Asset Production

Coordinate photography and video shoots
Duties include booking photographer, finalizing shot list, ensuring samples are ordered and delivered, and coordinating stylists and props
Run in house photo and video shoots from time to time
Maintain digital asset database according to naming and organizational conventions, including initial overhaul

Project Management

Take briefs from internal teams
Coordinate cross-functionally to uphold workflow, documentation and design standards
Communicate content production status to entire team
Prepare project proposals, budgets, and timelines
Ensure all content is on brand and meets business goals and guidelines

Qualities

The ideal candidate…

Has a strong sense of design and aesthetics
Has a creative background
Is familiar with a variety of creative production tools
Has a high level of familiarity and facility with social media channels
Is detail and timeline oriented, but also adaptable to the changing needs of evolving creative projects
Loves to get (and stay organized), creating efficient and rewarding workflows for empowering fast and high quality creative work
Is comfortable and quick with project management and creative software such as Asana, Airtable, Figma, Slack, Adobe, and Notion
Is an excellent verbal communicator and listener, with an ability to frame and present work within different contexts, from internal planning reviews to external design reviews
Has strong written communication skills
Is flexible and can adapt to changing needs, requirements, and project pivots
Is able to work independently and take ownership of work within a fast-paced entrepreneurial environment
Is comfortable executing tactical daily tasks and contributing to big picture goals
Has an interest in storytelling through food, culture, and design

Required Qualifications

3+ years of similar digital production work experience
Knowledge of Google Suite and Microsoft Office (including Microsoft Excel)
Profiency in Asana, Airtable, Figma, Slack, Adobe CS, and Notion (or similar)
Ability to lift 20lb+ boxes with a handtruck (for samples)
Ability to work in-person in Bushwick, Brooklyn based on business needs
Authorization to work in the United States

Bonus Qualifications

Passion and interest in Taiwanese food
Working knowledge of Mandarin or Taiwanese
2-4 years of experience at an e-commerce or retail company

To apply, please email a resume and cover letter to hr@yunhai.shop.

Yun Hai Taiwanese Pantry 雲海嚴選

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Digital Producer