Description
The editor at Green Building Advisor is a thought leader in the industry, a subject matter expert who embodies the audience of both career professionals in the building industry and engaged homeowners. The editor shares their abiding interest in designing and building durable, comfortable, healthy, energy efficient, and sustainable homes. The editor is a strong writer, researcher, and content editor who plans daily articles for the website. The editor is the face of the brand, with a consistent guiding presence on the site, on social media, and at live industry events. The editor stays current on trends in digital publishing, adjusting content types, content marketing strategies, and presenting opportunities to keep GBA current. This is the only staff position dedicated to GBA, so they coordinate with the FHB staff, social media manager, marketing and development teams on tasks that are beyond their scope of work.
Specific Duties
- GBA’s Editor, writes, assigns, edits, and publishes, daily articles to the website. Working with a monthly calendar, the editor ensures an appropriate ratio of free and Prime content, and a variety of content types chosen based on subject matter understanding, industry trends, member feedback, and digital analytics.
- New author acquisition; scoops on industry news, new products, and exceptional projects; trustworthy and practical design and how-to content; and identifying “greenwashing” are goals of the publishing program.
- Using analytics and best practices, the GBA editor is responsible for optimizing each blog post for search, social, and other content marketing efforts.
- The GBA editor moderates the community forums, answering questions when applicable, and providing links to existing content as much as possible.
- The GBA editor hosts podcasts and webinars; participates the FHB podcast occasionally.
- The GBA editor manages the Expert member program.
- On occasion the GBA editor ideates with the ad sales team and executes sponsored content programs, specifically GBA’s Expert Exchange program.
- The GBA Editor coordinates social media efforts with social media manager, and newsletter and other marketing efforts with active interest media marketing team.
- The GBA editor find bugs and spam, and identifies site improvements and opportunities to improve the user experience, and works with the digital development team on implementation.
- The GBA editor occasionally contributes to Fine Homebuilding magazine print and digital content, events, etc.
We are an equal opportunity employer and value diversity and inclusion in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other status protected by federal, state or local law.