Job Title: Director of Marketing and Communications
Location: Columbia, SC (on-site)
Salary Range: $50,000 – $60,000 annually
Position Summary:
South Carolina Independent Colleges & Universities (SCICU) is seeking a dynamic and motivated professional to serve as its Director of Marketing and Communications. This individual will be responsible for developing and executing strategies to effectively tell the story of SCICU and its twenty member institutions. The ideal candidate is a strong communicator with creative energy, attention to detail, and a passion for higher education.
Key Responsibilities:
- Develop and implement integrated marketing and communications strategies aligned with SCICU’s mission and goals.
- Manage SCICU’s digital presence, including website content, social media channels, and email communications. This also includes the creation, management, and dissemination of SCICU’s monthly newsletter.
- Create compelling content, including press releases, newsletters, blog posts, and promotional materials. This also includes the creation and management of SCICU’s Annual Report, distributed annually to internal and external SCICU stakeholders.
- Design and coordinate collateral for events, reports, and donor engagement.
- Track analytics to measure the success of communications efforts and make data-informed recommendations.
- Collaborate with internal teams and external stakeholders, including member colleges and universities.
- Support media relations and develop relationships with journalists, bloggers, and higher education partners.
- Ensure brand consistency and alignment across all platforms and materials.
- Provide event planning and support assistance as needed.
Qualifications:
- Bachelor’s degree in communications, marketing, public relations, journalism, or a related field.
- 1–3 years of experience in a communications or marketing role (internships or volunteer work may be considered).
- Strong writing, editing, and storytelling skills with attention to grammar and style.
- Familiarity with social media platforms and content scheduling tools.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and website CMS (e.g., WordPress).
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
- Experience with website design and maintenance is a plus.
- Ability to work independently, take initiative, and manage multiple priorities.
- Interest in nonprofit work and/or higher education is highly valued.
Work Environment:
This role is based in Columbia, SC, with occasional in-state travel required for SCICU events (approximately 3-4 times/year). This role primarily works in the office 5 days/week with the option for occasional remote work.
SCICU welcomes candidates from all backgrounds to apply. If you are passionate about supporting higher education in South Carolina and have the skills and experience to thrive in this role, we encourage you to apply.
