Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco or New York City.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The Brand Strategy team sits within LinkedIn’s Marketing Solutions organization, and partners with the world’s top advertisers and agencies to deliver an array of offerings across content, strategy, and creative solutions and integrations. The team serves as a center of brand campaign expertise across the LinkedIn platform, in support of LinkedIn’s ad sales team, and in service of LinkedIn’s brand advertisers.
The Brand Strategist is a senior-level marketer and strategic thinker who LinkedIn’s ad sales team engages to drive the creative approaches for high-profile advertiser/customer engagements. The Brand Strategist builds measurable and effective strategies that meet client objectives, while leveraging the unique attributes of the LinkedIn platform and the behaviors of its members and users. You'll work cross-functionally across several teams and subject matter experts to collaborate with LinkedIn’s ad sales team, helping advertisers achieve their top-of-funnel marketing objectives, with a focus on brand campaigns and launch-based initiatives. The ideal candidate is an ambitious self-starter and seeks a challenging work environment, motivated by fast-paced, entrepreneurial conditions.
Responsibilities:
- Serving as a platform expert for LinkedIn – articulating its differentiated capabilities and inspiring potential to advertisers and agencies when it comes to their most important brand advertising initiatives and launches
- Aiding our sales teams by becoming a valued resource to advertising clients and their agencies, who see you as a key advisor when it comes to all things brand strategy and communication on the LinkedIn platform
- Crafting and presenting compelling, insights-driven pitch narratives and activation strategies to advertisers and agencies to drive campaign investment – from day to day media planners to CMOs
- Developing creative campaign strategies that meet client objectives, are executable, measurable, and most of all are tailored for the advertiser’s target audience(s), by leveraging insights and crafting activation ideas
- Collaborating with content, creative, insights, and technical colleagues to develop, test, incubate, execute, and measure business-driving ideas for brand advertisers
- Working effectively cross-functionally, building relationships with a number of internal teams, from sales to marketing, product, comms, and finance to develop new ideas and publicize inspiring work on the platform and in the market
- Facilitating a collaborative, strategic, and creative team environment by inspiring, listening to, editing, and molding the direction of the work
Qualifications
Basic Qualifications:
- 10+ years of experience in digital media and marketing at agencies, platforms, publishers, or brands, with a focus on B2B marketing environments.
- 6+ years of experience in designing and implementing creative digital/social media programs that drive brand awareness, user engagement, and commercial impact.
- 6+ years of experience presenting and pitching strategies and ideas to senior-level marketers and executives, including CMOs.
Preferred Qualifications:
- Experience leading and managing client relationships, serving as the primary point of contact across engagements.
- Experience influencing sales team members through strategic counsel and cross-functional collaboration, helping to drive client success and commercial outcomes.
- An understanding of LinkedIn's advertising solutions, and overall advertising model, as well as deep subject matter expertise of the broader social media and digital advertising landscape
- Deep understanding of digital/social user experiences and how to collaborate with creative and technical/product experts to bring them to life
- Experience being a people manager
- Strong customer service and solution-focused attitude, including interpersonal skills
- Proficient computer skills (PowerPoint, Keynote, Word, Excel)
Suggested Skills
- B2B Brand Strategy & Content Development
- Cross-Functional Collaboration
- Client Relationship Management & Advisory
- Presentation & Pitching Skills
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $280,000 to $428,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
