Sockeye Brewing is hiring a Marketing Coordinator to lead brand strategy, content development, and community outreach efforts. This role is responsible for driving omni-channel marketing campaigns that support business goals, build awareness, and engage both new and existing customers. From managing digital content and developing internal communications to planning community partnerships and sponsorships, this position plays a central role in connecting our brand to the people who support it. The ideal candidate is a strong communicator and strategist with experience in content planning, digital marketing, and local engagement—able to manage priorities across teams while maintaining a consistent and professional brand presence.
Marketing Responsibilities
Lead an omni-channel marketing strategy that supports Sockeye Brewing’s business goals—from growing regional brand awareness to driving traffic to our pubs and retail partners.
Identify audience segments, track customer behavior, and apply marketing insights to build thoughtful, data-driven campaigns that deliver measurable results.
Manage content creation and scheduling across:
- Social Media – Instagram and Facebook, with a focus on visual storytelling, beer promotion, and community engagement
- Email Marketing – Including targeted sends to beer club members, event attendees, and newsletter subscribers
- Website – Manage updates for events, beer releases, and general brand visibility
- Internal Messaging – Ensure restaurant and taproom staff are aligned on promotions and events
Collaborate cross-functionally with brewery, restaurant, and sales teams to build and maintain a unified content calendar covering beer releases, seasonal events, and pub initiatives.
Develop all copy for campaigns across platforms, maintaining a consistent tone and voice for the brand.
Track and interpret performance metrics (email engagement, social media insights, web traffic, etc.) and use those insights to refine strategies.
Community Events & Partner Engagement
Serve as the point of contact for external event and collaboration requests—fielding inquiries and identifying alignment with brand goals.
Build relationships with local organizations, nonprofits, and community leaders to expand Sockeye’s visibility and impact.
Oversee donation requests and nonprofit partnership programs, ensuring alignment with company values and community outreach goals.
Assist in allocating marketing dollars toward sponsorships and events in collaboration with the VP of Sales & Marketing, using KPIs to guide decisions and assess outcomes.
Restaurant Support
Partner with pub teams to promote events, specials, and seasonal programming via digital channels and internal communications.
Craft promotional language and messaging strategies for front-of-house teams to use during in-house activations, limited-time offerings, and new beer releases.
Coordinate efforts to drive local engagement through campaigns and activations at each location.
Collaboration with Design & Brand Assets Manager
Close coordination with the Design & Brand Assets Manager is critical to the success of this role. As the primary driver of marketing strategy and messaging, the Marketing Coordinator must communicate campaign objectives, timelines, and brand priorities clearly and proactively to ensure the design team has the context and direction they need to create effective assets.
You’ll be responsible for providing creative briefs, content calendars, and key messaging for product launches, events, and promotions—ensuring visual output aligns with the intended goals. In turn, you’ll collaborate with the Design & Brand Assets Manager to review creative work, provide feedback, and confirm that final materials are delivered on time and in line with the campaign vision. Strong communication and planning are essential to maintain consistency across digital, print, on-premise, and trade materials.
Qualifications:
2–4 years of experience in marketing, communications, or a related field
Strong written and verbal communication skills, with experience creating content for social media, email marketing, and websites
Familiarity with marketing platforms such as Mailchimp, Meta Business Suite, and basic website CMS tools
Highly organized and self-motivated, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
