About Astra Content
Astra Content helps bold brands think and operate like media companies. We build brand publications, thought leadership engines, and high-performance editorial teams for companies like Google, Microsoft, and the World Economic Forum. Our roots are in journalism and it shows in the quality of everything we do.
Who We’re Looking For
We're hiring a LinkedIn Newsletter Strategist with a rare mix of editorial instinct and growth acumen. If you’ve grown a LinkedIn newsletter from zero to tens of thousands of followers – and know what headlines, formats, and publishing cadences drive real engagement – we want to talk. This role is ideal for someone who understands how to operate like a media company within a business context, and who loves experimenting with story formats and platform mechanics. Ideally, we’re looking for someone who could do full-time for three months to help build and create and then scale down to PT / 80 hours a month.
The Details
- Contract, remote
- Initially FT (three months), then approximately 80 hours/month
- Long-term engagement
- Potential for full-time
What you’ll do
- Help lead the strategy for an established LinkedIn newsletter for a global brand
- Analyze audience performance and identify breakout content patterns
- Guide editorial planning, publish cadence, and optimization
- Collaborate with writers and execs to refine voice and tone for the LinkedIn environment
- Optimize distribution and amplification strategies to maximize reach
Who you are
- 5+ years in editorial or growth roles, with direct experience scaling content on LinkedIn
- You’ve run LinkedIn newsletters or personal brands with 10k+ followers
- Analytical and curious – you think in content loops, growth funnels, and distribution tactics
- Comfortable advising execs and ghostwriting high-credibility content
- Obsessed with the craft of content, but equally driven by data and results
Bonus points for
- Past experience in journalism, content marketing, or platform strategy
- Familiarity with LinkedIn Creator tools, analytics, and third-party growth platforms
