About
Ranked #1 for Safety, Quality and Patient Satisfaction, Jupiter Medical Center is the leading destination for world-class health care in Palm Beach County and the greater Treasure Coast.
Outstanding physicians, state-of-the-art facilities, innovative techniques and a commitment to serving the community enables Jupiter Medical Center to meet a broad range of patient needs. Jupiter Medical Center is the only hospital in Palm Beach, Martin, St. Lucie and Indian River counties to receive a 4-star quality and safety rating from the Centers for Medicare & Medicaid Services (CMS).
Education
Bachelor's degree in marketing, advertising, public relations, journalism or related field from an accredited college or university. Experience / Qualifications
Minimum of three years of public relations and/or marketing experience preferred; healthcare experience preferred; portfolio of content examples required. Excellent writer along with ability to develop content strategy, edit and implement editorial calendar Full understanding of social media channels and content distribution Confident communicator with ability to work with leadership, medical staff and employees to identify content that reinforces JMC brand Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously Must thrive in a fast-paced environment Must be computer literate in Microsoft Word, Excel and PowerPoint Position Summary
The Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community's awareness of Jupiter Medical Center's services and value propositions.
Generate, edit, publish, and share daily social media content inclusive of text, images, videos or HTML to enhance awareness of JMC brand and increase consumer engagement. Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter and Facebook. Use analytical tools to monitor and evaluate the company's social media presence and performance. Report key performance indicators (KPIs) to senior leadership. Create video, graphics and capture photos to enhance the brand as needed. Develop editorial calendar for multi-channel communications plan, including drafting copy, coordinating assets, scheduling posts, and publishing on channels. Support communications plan through content development. Help manage and maintain the company website content. Collaborate with the leadership team on talking points, social content, executive communication, and presentations. Create messaging, presentations, and other deliverables to support service line strategy. Develop patient testimonials (written or video) for use on various channels inclusive of web. Develop content for use in internal and external newsletter. Support the execution of community events internally and externally. Coordinate activities as needed to support JMC strategic plan. Inform leadership of JMC's digital metrics and industry best practices. Assist with oversight of outsourced public relations projects. Prioritize projects based on feedback from manager and VP. Assure timely completion of all assignments. Perform other duties as assigned. Team Member Competencies
Establishing Relationships
Builds effective networks, working relationships, and alliances in order to collaborate effectively within department and organization. Can relate to all kinds of people regardless of background; find topics and common interests that can be used to build rapport with others.
Peer Support
Provides guidance and feedback to help others strengthen knowledge/skills needed to accomplish tasks, solve problems, and perform effectively within the team.
Inspiring and Motivating Others
Fosters commitment and cohesiveness by facilitating cooperation and working as a team within the organization toward goal accomplishments. Work well with others, build consensus, and ensure cooperation to complete tasks and positive workflow.
Demonstrating Emotional Intelligence
Exercises self-leadership, self-awareness, and self-regulation; manages emotions so that they are expressed appropriately; leads others by showcasing adaptability, empathy, and social skills.
Acting with Integrity
Interacts with others in a way that is seen as direct and truthful; ensures confidence in individual and organizational motives and representations. Acts in a way that is consistent with personal and organizational values by keeping confidence, promises, and commitments. Clearly states goals and beliefs; informs people of their true intentions, does what they say they will do; follows through on commitments.
Being a Champion for Change and Innovation
Supports people in their efforts to try new things. Things creatively, generates novel and valuable ideas and uses these ideas to develop new or improved processes. Accepts new ways of doing things and adapts to change.
Communicating Effectively
Speaks and writes clearly, conveys information in a concise, organized, and logical manner. Is adept at tailoring the message to fit the interests and needs of the audience. Listens attentively and exercises tact, discretion, and diplomacy when interacting with members of the department and organization.
Promoting Diversity and Inclusion
Treats all people with dignity and respect. Demonstrates an open-minded approach to understanding people regardless of their gender, age, race, national origin, religion, ethnicity, disability status, or other characteristics. Challenge's bias and intolerance. Develops all-inclusive groups in the realms of social interaction and communication. Shows respect for the beliefs of others; encourages and promotes practices that support cultural diversity; discourages behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds.
Physical Requirements
Requires sitting for long periods of time, also stooping, bending, standing, and stretching. May require lifting up to 20 lbs. Must have manual dexterity for typing and computer data entry. Able to work under a stressful environment, work independently, capable of making sound decisions, be detail oriented, alert, and self-motivated. Ability to push/pull up to 40lbs., carry and lift up to 20lbs.
Threshold Requirements
These Threshold Requirements Are Required And Completed Yearly Basis
Annual Joint Commission mandatory education requirements, in-service and health requirements including attendance at new employee orientation TB/PPD Surveillance Program Maintenance of required professional licensing and/or certification(s).
This is not necessarily an extensive list of all responsibilities, skills, duties, requirements, or working conditions associates with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change. I have reviewed these job requirements and verify that I can perform all essential functions of this position.
Nice-to-have skills
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Social Media
- Content Strategy
- Florida, United States
Work experience
Languages
