Location: HQ - Williamsburg, BK
Status: Full-Time/100% on site
Compensation: $55,000-$65,000 annually
Position Summary
The Digital Marketing Coordinator reports into the Senior Marketing Manager on the Web Marketing team, and is responsible for the execution of email & SMS marketing strategies. This position is designed to support audience growth and retention, as well as drive awareness and consideration for Kith’s services and products. The Digital Marketing Coordinator will be responsible for executing all communications in accordance with platform best practices, learned performance insights, and Kith’s brand guidelines. The ability to maintain excellent judgment and a strong attention to detail within a fast-paced environment is critical to this role.
Responsibilities
- Build & execute all US Newsletter campaigns, support build & execution of EU & CA Newsletter campaigns
- Evaluate and monitor email campaign performance on an ongoing basis, analyzing key metrics and creating comprehensive reports to help identify opportunities for optimization.
- Strategic utilization of audience segmentation to support healthy newsletter deliverability while maximizing reach
- Maintain Marketing-Strategy calendar in Notion to reflect most up-to-date rollouts.
- Layout all email campaigns in Figma for content approval
- Maintain strong working relationships with cross-functional stakeholders to successfully support email and SMS strategy. Make informed suggestions for future cross-functional initiatives.
- Represent Web-Marketing during cross-functional meetings, sharing relevant email stats and informed recommendations.
- Route all email comms with internal creative stakeholders for approvals (Assets, CTAs, Linkouts, Templates)
- Conduct market research and identify emerging trends
Special Projects/Tasks
- Will work on all Kith releases, overseeing our 3rd party retail brands and footwear.
- Opportunity to work with partners to ensure cohesive digital alignment
- Periodic updating/upgrading of flow-based communications
Qualifications
- 1-2 years of marketing and advertising experience in both traditional and digital marketing o Must include email marketing experience
- Experience using Klaviyo, Shopify, Dropbox, Google Sheets, Slack, Notion, Figma is preferred
- Understanding of the Kith brand, as well as the fashion, retail, and lifestyle space
- Strong project management, time management, and organizational skills with the ability to handle multiple tasks and projects simultaneously
- Excellent written and verbal communication skills
- Self-starter with the ability to work independently, prioritize tasks, and meet deadlines
Who We Are
Established in 2011 in New York City, Kith is a lifestyle brand and specialty retailer that offers seasonal collections of men’s, women’s and children’s apparel, accessories and footwear through a distinct lens of personal storytelling. Kith embodies a multi-faceted lifestyle, with uncompromising detail to fabrication and design. Led by Founder, CEO and Creative Director Ronnie Fieg, the brand is known globally for evoking nostalgia from a dynamic point of view, and working closely with a carefully selected set of best-in-class collaborators.
Kith operates 16 standalone boutiques around the world, and 3 shop-in-shops. Kith Treats, conceived from Fieg’s childhood love for cereal, operates in 10 locations, as well as
Sadelle’s at Kith restaurants in Paris, Miami Design District, Toronto and Seoul.
The Kinnect Foundation, a non-profit established and operated by Kith, is a non-profit devoted to creating positive change through education, community and social impact.
Kith is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
All career opportunities offered by Kith are fully on site, and if contacted, all email communication will come from a kith.com/kithnyc.com email address. Please note that any correspondence from an alternative email domain, or offering remote or hybrid work, is fraudulent.
