About The Values BridgeWhat does your ideal life look like? How far are you from living it? What if there was a way to measure this gap? Enter: The Values Bridge, the scientifically validated values-discovery digital assessment created by Dr. Suzy Welch, professor at the NYU Stern School of Business.
Based on the Welch-Bristol Values Inventory—which posits that there are 15 core human values—The Values Bridge ranks your core values, identifies which values are in conflict and which are in harmony, and provides a quantified “Authenticity Gap” score, showing how far (or close) you are from living your ideal life. It also generates a Values Comparison Report to show how your values align with those of friends and family who have also taken the assessment. With your personalized Values DNA Profile, you can begin your journey toward true authenticity—knowing which direction to go in.
About the Role
For this role, we are looking for someone to help grow and foster the very dedicated, engaged, and thoughtful Values Bridge community, through social media and email campaigns. We are seeking a creative content manager to ideate and enact meaningful campaigns reflecting the warm yet authoritative tone and voice of The Values Bridge.
Through original and user-generated social and email content, this person will share insights into the Welch-Bristol language of values, highlight testimonials from members who have experienced life-changing mindset shifts, and create content that deepens relationships—offering the community an answer to the question, “What now?” They will also engage directly with the community by responding to DMs, comments, and emails, helping to shape a cohesive and consistent Values Bridge brand experience.
You will:
- Create and own a content calendar across email campaigns and social media for The Values Bridge
- Translate the complex ideas of The Values Bridge assessment into digestible, actionable, and shareable content
- Collaborate closely with the digital product and content teams, along with Dr. Welch to shape the brand voice, story, and experience
- Run and grow The Values Bridge social media channels
- Engage with and respond to The Values Bridge community via DMs, comments, and emails
- Lead creative and thoughtful email campaigns and a newsletter for The Values Bridge, to keep the community engaged
- Use data to refine what’s working, and make informed pivots to try new strategies
Qualifications:
- Bachelor’s degree in Communications, Marketing or a related field
- At least 2+ years of experience managing content for social media, writing a newsletter, or writing longform content
- Bonus: Experience in the self-discovery or career development space
- Experience growing audiences and driving engagement
- Excellent storytelling, visual content, and creative direction skills
- Strong understanding of platform algorithms, analytics, and user behavior
- Experience with any necessary graphic design platforms, like Canva, to create social media content
- Proficiency in any necessary video editing tools like CapCut, InShot
- You have an understanding and appreciation of The Values Bridge and are excited and dedicated to helping the audience grow
- Values include: urgency, excellence, and flexibility
What We Offer:
- Be part of The Values Bridge mission to help others discover—and live—their authentic lives. Competitive salary and benefits package. Abundant opportunities for professional growth and learning. An extremely collaborative and innovative team environment where your ideas and voice matter. Daily opportunities to play with very adorable dogs—Audrie, Sir, and Pierre.
Salary Range: 80-100k
