Brand & Marketing Manager
Rousso Adams Facial Plastic Surgery – Birmingham, AL
Reports to: Chief Operating Officer (COO)
Position Overview
Rousso Adams Facial Plastic Surgery seeks a full-time Marketing Director to lead creative execution and uphold brand excellence across every patient touchpoint—from digital to in-office experiences.
You’ll work directly with the COO and physicians to plan, produce, and manage content that reflects our reputation for artistry, integrity, and innovation.
Key Responsibilities
Content Creation & Social Media
- Plan, create, and schedule content across Instagram, Facebook, LinkedIn, TikTok, and YouTube (4 feed posts + 12 stories weekly).
- Develop, manage, and optimize paid digital campaigns (Meta, Google, LinkedIn) — including boosting posts, allocating budgets, and tracking ROI.
- Stay current with social media and aesthetic marketing trends to keep content timely and relevant.
- Film and edit authentic, HIPAA-compliant videos featuring patient experiences, doctor interviews, and treatment highlights.
- Engage with followers and respond to messages to nurture relationships and grow engagement.
- Analyze performance metrics and share monthly insights with the COO.
- Must have experience with influencer collaboration and community engagement.
Email Marketing & Advertising
- Create and send two monthly newsletters showcasing monthly specials, events, and educational content.
- Design and submit magazine ads per month across multiple publications.
- Develop and manage monthly digital campaigns and special offers.
Brand Design & Signage
- Design, coordinate, and maintain all in-office signage to align with newsletters and promotions.
- Manage quarterly signage refreshes to keep branding cohesive and elevated.
- Collaborate with local print vendors for timely delivery and installation.
E-Commerce & Shopify
- Update and maintain Shopify artwork monthly.
- Configure online sales and ensure product listings and promotions align with in-office messaging.
Patient Experience & Testimonials
- Identify and film patient testimonials in collaboration with clinical staff.
- Edit footage for use across social media, newsletters, and online platforms.
- Ensure testimonial releases are documented and HIPAA-compliant.
Event Marketing
- Plan and execute special events (approximately every other month).
- Create all event collateral—signage, invitations, digital assets, and post-event recaps.
- Capture live content for social and future campaigns.
What Success Looks Like
- Campaigns are planned and executed on time, with clear reporting on engagement and ROI.
- Monthly content calendar is maintained without constant oversight.
- Office signage and digital promotions are visually unified and brand-accurate.
- Event marketing runs smoothly, with strong patient turnout and post-event follow-through.
- Shopify updates and newsletter releases are completed on schedule.
You own the rhythm of our brand making sure every campaign, post, and event reflects consistency, creativity, and measurable impact.
Qualifications
- Bachelor’s degree in Marketing, Communications, Graphic Design or related field preferred.
- 3+ years of experience managing multi-channel marketing for a luxury, beauty, or healthcare brand.
- Strong design skills (Canva, Adobe Creative Suite (required), or equivalent).
- Excellent writing, editing, and project management skills.
- Familiarity with Shopify, Mailchimp, and social media scheduling tools.
- Ability to manage multiple deadlines while maintaining creative excellence.
- A passion for aesthetics, beauty, and brand storytelling.
Compensation & Benefits
- Competitive salary commensurate with experience ($65,000-$85,000)
- Medical, dental, and 401(k) with company match
- 50% skincare product discount after 6 months
- Complimentary Botox/filler after 6 months
- Free spa procedures quarterly after 6 months
- Reduced surgical rates after 1 year
- Lunch provided daily
Why You’ll Love Working Here
At Rousso Adams, you’ll be part of a collaborative team that values creativity and precision in equal measure. Our environment blends the artistry of aesthetics with the energy of a luxury brand-fast-paced, high-touch, and deeply rewarding. You’ll have room to grow, create, and shape one of Birmingham’s most recognized medical aesthetics brands.
