Position
Christian Dior’s E-Merchandising Manager will drive the business of various E-Commerce activities with a focus on E-Merchandising and Business Reporting, while supporting Omnichannel services and Digital Marketing, specifically for the Men’s, Baby and Maison universes. This position will report directly to the E-Commerce Senior Director and collaborate with the Americas Merchandising team, CRM, Supply Chain, Media, and key HQ partners. Through these functions, the E-Merchandising Manager will lead the operational side of the online business from buy to assortment/merchandising and actively collaborate on cross-functional partnerships and brand awareness.
The ideal candidate will possess a strong understanding of the North American E-Commerce landscape, a passion for data, proven experience in managing online merchandising initiatives, and a commitment to creating the best-in-class digital client experience. This position will also supervise the E-Commerce Associate Manager for Men’s, Baby and Maison.
Job responsibilities
E-Merchandising
- Manage site merchandising updates daily based on inventory ownership, marketing calendar, key launches, and overall Merchandising Guidelines
- Analyze product performance and identify opportunities to optimize the assortment based on sales, inventory, subscribers and demand across all channels
- Maintain Dior.com animation planning to ensure consistent customer experience, ensure all timelines and collection launch dates are met, and communicate .com marketing calendar changes and updates regularly to necessary cross-functional teams
- Lead collaboration with cross-functional teams to ensure accurate information on all items (product copy and specs). This includes working with retail teams, product merchandisers, and marketing/creative teams
- Manage online product assortment by regularly collaborating with Supply Chain, Warehouse, Merchants, and HQ to ensure an accurate assortment online at all times
- Continuously monitor site bugs related to product and content displayed. Escalate and resolve in real time with IT teams
- Propose changes to navigation, PLPs, PDPs, and filters based on business needs
- Collaborate with Client Services Center and DC Operations to ensure an exceptional customer experience and accurate product catalog on Dior.com
- Represent and advocate for E-Commerce during collection showrooms, collaborating on the buy with the Merchandising team and reviewing Open-to-Buy envelope with Central teams
Business & Site Analytics
- Manage weekly and monthly E-Commerce Business Reviews, providing actionable insights to management
- Monitor Dior.com business to achieve fiscal sales goals, tracking weekly sales targets, and implementing best initiatives as needed to meet sales goals
- Create action plans to drive the Dior.com business from a product perspective and provide recommendations to management for overall online business strategy
- Create and present executive presentations on a quarterly basis, providing recommendations to the business based on historical performance and upcoming action plans
- Analyze sell-thru reports by season to inform stakeholders of highlights and potential opportunities to further drive success of Dior.com
- Provide seasonal buying recaps of the best and worst performing categories for the merchants to adjust maximize performance
- Partner with the omnichannel team to review stock sourcing, including longtail and endless aisle options, and recommend stock optimizations based on product insights
E-Marketing
- Communicate key product focuses to be featured in commercial newsletters and media campaigns, and collaborate with Performance Marketing, CRM, PR and Media teams to ensure product priorities are promoted
- Create weekly Newsletter mocks and send proposals to CRM HQ team. Constantly monitor competitive landscape to provide fresh and compelling layout in marketing newsletters
- Review targeting needs with Performance Marketing, CRM, and Media teams to ensure cohesive product reach
Profile
- 5 years minimum experience in E-Commerce related activities or fashion merchant/analyst role
- Ability to analyze large volumes of data, draw actionable insights, and communicate these results to non-experts
- Strong proactive communications skills, entrepreneurial approach, ability to function in a fast-paced environment, and ability to collaborate in a matrixed team environment
- Strong project management ability; managing communication, timelines, defining clear objectives, and delivering key insights on analytical questions in a timely manner
- Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
- Excellent in Microsoft Office Suite; Excel (vlookup, pivot tables, nested ifs) and PowerPoint (presentation building skills) required, PowerBI proficiency is plus
- Contentsquare and Coremedia proficiency is plus
- Fluent in English, French is plus
Additional information
The selected candidate will be offered a salary within the range of $100k - $115k annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
