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The Graduate Student Assistant for Communications and Marketing will
play a vital role in supporting the College of Applied Studies
communications and marketing efforts. This position offers a valuable
opportunity for hands-on experience in various aspects of communications
and marketing. The successful candidate will work closely with the
communications and marketing team to execute strategies that enhance the
college\'s brand, engage its audience, and promote its programs and
initiatives.
A Graduate Staff Assistant (GSA) assistants university service and
academic units in either non-teaching or non-research activities.
Specific duties of the GSA vary widely, depending on the administrative
or academic unit to which they are assigned, but should be at a level to
make use of their education and abilities.
- Job Duties**\
- Content Creation: Assist in developing engaging content for various
communication channels, including social media, newsletters, website,
promotional materials, and more.\
- Photography and Video Production: Assist in attending events or
planned photoshoots to capture photos and video content. Basic photo and
video editing.\
- Social Media Management: Contribute to the planning and execution of
social media campaigns to increase brand awareness, engagement, and
followership across platforms such as Facebook, Instagram, Twitter and
LinkedIn.\
- Graphic Design: Create visually appealing graphics, infographics, and
other design assets to support marketing campaigns and communication
materials.\
- Website Editing: Complete University web training sessions, assist
with website maintenance, design and editing.\
- Writing: Draft compelling copy for emails, social media posts,
articles, and other communication channels, adhering to brand voice and
messaging guidelines. Assist in writing for internal and external news
outlets (newsletter items, press releases).\
- Event Coordination/Support: Provide promotional support for college
events, including virtual and in-person seminars, workshops, and
information sessions.\
- Market Research: Conduct research to identify trends, competitors,
and opportunities in the higher education landscape, informing marketing
strategies and decision-making.\
- Analytics and Reporting: Assist in tracking and analyzing the
performance of initiatives via social media analytics and email
marketing platforms. Prepare regular reports with key insights and
recommendations for optimization.\
- Administrative Support: Provide general administrative support to
the Communications and Marketing team, including scheduling meetings,
organizing files, and responding to inquiries.
Bachelor\'s degree
- Additional Requirements**\
- Currently enrolled in a graduate program in Communications,
Marketing, Public Relations, or a related field.\
- Strong written and verbal communication skills, with a keen attention
to detail and grammar.\
- Proficiency in graphic design software such as Adobe Creative Suite
(Photoshop, Illustrator, InDesign) and Canva.\
- Basic understanding of marketing principles and strategies.\
- Ability to work independently and collaboratively, managing multiple
tasks and deadlines effectively.\
- Analytical mindset with the ability to interpret data and draw
actionable insights.\
- Commitment to upholding the college\'s values and mission, with a
passion for higher education and student success.
To be eligible for an assistantship, students must be admitted to a
degree program in either full or conditional standing. Students admitted
on probation or placed on academic probation following admission may be
eligible for assistantship awards under certain circumstances.
- Preferred Qualifications**\
- Familiarity with social media platforms and trends, with experience
in managing social media accounts for organizations preferred.\
- Prior experience in communications, marketing, or related fields
through internships, coursework, or extracurricular activities is
preferred.
Ability to remain in a stationary position. Ability to operate a
computer and other office equipment including but not limited to phone,
printers, copiers, and calculators. Ability to communicate with others
and accurately exchange information.
