Job Purpose
Manage all leasing and marketing efforts of the community. Oversees the Leasing staff and should be able to assist the Community Manager with all day-to-day operations of leasing office.
Primary Duties & Responsibilities
Will always include those specifically assigned by the immediate supervisor.
- Assist the Community Manager with oversight of the leasing team and training and ensure all company standards are being followed
- Support Leasing Consultants in the leasing of apartments and ensure that Fair Housing guidelines are followed
- Maintain lease files and computer records for the community
- Meet regularly with Community Manager and Market Director to discuss leasing issues and community performance
- Coordinate the renewal program and ensure that all residents are contacted through the renewal process
- Conduct a monthly market survey and recommend pricing changes
- Follow up with the leasing team to insure deadlines and standards are upheld.
- Maintain the integrity of all social media outlets for community.
- Suggest marketing recommendations and implement plan to achieve leasing goals.
- Perform administrative duties as assigned by the Community Manager
- Actively support the Community Manager and learn the job of the Community Manager to be able to effectively manage the community in the Community Manager’s absence
Specific Responsibilities
Daily/Weekly
- E-mail: Monitor community’s emails and follow-up to ensure all leads and resident emails are being responded to in a timely manner.
- Phone: Train Leasing Consultants on proper phone etiquette and monitor all voicemails are answered in timely manner.
- Prospect Handling: Train Leasing Consultants on how to greet, tour, and lease to prospects that visit the community’s leasing office. Assistant Community Manager must make sure there is always office coverage available to work with prospects.
- Leases: Verify all lease paperwork that is completed by Leasing Consultants. Review all leases and approve those that meet community’s rental criteria. Note that Yardi entry can be delegated to Leasing Consultants once they are trained however the approval is to be completed by the Assistant Community Manager only.
- Yardi Data: The leasing consultants enter traffic, follow up, work-orders, and leases while the Assistant Community Manager ensures the integrity of the Yardi data.
- Approvals/Renewals: Review pending leases daily and approve/execute applicable prospects on Yardi. (Note that this should not be delegated to Leasing Associates.) Update renewal lease information once lease is received from leasing consultant.
- Marketing: Plan and carry out all campus events, promotions, print and online advertising. Keep Marketing Calendar up to date with all community events, promotions, and price changes.
- Renewal Season: Maintain the renewal notebook as activity occurs. Delegate responsibilities of contacting current residents to Leasing Consultants.
- Goal Board: Maintain the community’s goal board and fill in properly as leasing occurs.
- Work orders: Ensure work orders are entered into Yardi correctly. Actual entry can be delegated to leasing and maintenance. Ensure ALL work orders are called back.
- Community Events: Regularly check in with staff to ensure all advertising and event planning is being completed.
Monthly
Leasing/Marketing
- Review tour route, current availability, and leasing objectives with Leasing Consultants to train on the most successful techniques.
- Market Survey: Complete the survey and maintain relationship with competitors. Delegate to seasoned leasing consultants occasionally.
- Plan and order print ads to coordinate with advertising schedule and uphold relationships with publications.
- Follow-Up Program: Check Leasing Consultants’ prospect notebooks & Yardi monthly to ensure procedures are being followed.
- Complete Leasing Consultants work schedule each month.
- Track all leasing activity, availability, and collaborate with leasing consultants to complete roommate matching for incoming residents.
Resident and Promotional Events
- Review leasing team schedule to ensure office coverage and all marketing needs are met.
- Provide revisions when necessary for Promotion Summary Forms and ensure deadlines are documents are completed in timely manner.
- Make sure leasing team is updating community’s website regularly and according to standards.
- Visit the community events to support the team in their efforts. Confirm all events are carried out as they were planned and documented by the Promotion Summary Form.
- Oversee the production and distribution of the community newsletter.
- Approve all social media communication before it is published.
Move-Out/Move-In
- Roommate Matching: Work with entire leasing team and Community Manager to place residents in future apartment locations based on their roommate requests and preferences.
- Resident Communication: Assist the Community Manager with all Move-in and Move-out related communications to residents and guarantors.
- Move-out Process: Ensure that all administrative office procedures for Move-out follow IAC’s standards. Train staff on proper procedure and are prepared to answer customer questions.
- Move-in Packets: Oversee the production of move-in packets, utilizing the office staff to help assemble packets.
- Inspection Forms: Organize Inspection forms, post move in/out and summarize issues so that Community Manager can review with maintenance staff.
- Audit: Conduct an audit on 100% of the lease files to ensure that proper documentation has been collected and maintained at least one month prior to move in. Conduct Yardi audit one month following to ensure resident & guarantor contact is correct.
- Move-in Day: Work side-by-side with Community Manager to plan move-in day; traffic flow, check-in process, vendor fair, & maintenance table.
Ongoing
- Train all staff members on proper leasing techniques and resident service
- Evaluate unit prices in accordance with the market and budgeted goals
- Oversight of resident services and activities, including supervision of leasing program
- Assistant Managers who are well established should assist Community Managers in the overall operation of the property and seek training and guidance to manage the following areas and to allow for promotion:
- Supervise and motivate leasing staff
- Conduct weekly meetings with leasing staff
- Ensure that the onsite staff provides the highest level of service to residents
- Develop an annual marketing plan and conduct marketing reviews on a monthly basis
- Approve all invoices for expenses and submit invoices in a timely manner
Experience
QUALIFICATIONS:
- Proven experience in student housing, with an emphasis on leasing strategies and marketing initiatives
- Demonstrated professionalism and strong demeanor gained through student housing property management or leasing roles
Technical & Analytical Skills
- Ability to read and interpret safety rules, operating/maintenance instructions, and procedure manuals
- Ability to write routine reports and correspondence
- Ability to compute rates, ratios, percentages, pro-rations, occupancy averages, and rents per square foot
- Proficient in basic math (add, subtract, multiply, divide with whole numbers, fractions, decimals)
- Strong organizational and detail-orientation skills
- Effective time management and ability to prioritize tasks
Communication & Customer Service
- Excellent communication, listening, and negotiation skills
- Ability to speak effectively before groups of customers or employees
- Strong customer service skills with a proactive, professional approach to conflict resolution
Leadership & Teamwork
- Able to lead, manage, and train others
- Works well under pressure with patience and even temperament
- Effective team player who interacts well with others
- Firm, fair, and consistent in approach
Professional Attributes
- Able to maintain confidentiality and follow directions from supervisors
- Open to constructive criticism and committed to continuous improvement
- Able to understand and follow posted work rules and procedures
- Flexible to work weekends or overtime as required
Education & Experience Requirements
- Bachelor’s degree (B.A.) from a four-year college or university, or 1–2 years of related experience/training, or an equivalent combination of education and experience
- Experience in student housing with a strong emphasis on leasing and marketing (required)
- Proficiency in Microsoft Word, Excel, and Entrata (preferred)
Certificates, Licenses & Registrations
Budget Responsibility
- Coordinates budget activities, including data collection and organization of budget materials
Key Success Factors
- Strong teamwork and customer service skills; able to build effective internal and external relationships
- Demonstrated initiative, problem-solving, and sound judgment in decision-making
- Solid job knowledge with the ability to multi-task, manage reporting, and deliver high-quality, accurate work
- High level of professionalism with reliability, integrity, and strong time management
- Clear verbal and written communication skills with the ability to remain approachable and composed under pressure
Supervisory Responsibility
- This position does not have supervisory responsibilities
