The Opportunity: Build a Marketing Machine in the Luxury Real Estate Space.
The Shorb Team is a high-volume, boutique real estate powerhouse ($1M+ average price point, 45+ transactions/year). We are 95% referral-based with a 70% open rate on our newsletter.
We have the trust. We have the deal flow. We have the luxury backing of Corcoran. Now, we need you to turn us into a media company.
This is not a "maintain the status quo" role. You will choose your own tech stack. You will build the content schedules. You will have full creative control to take our Instagram from 3k to 10k+ and turn our content into a driver of new business.
The Role (70% Execution / 30% Strategy):
You are a "Full-Stack" Marketer. You are the bridge between big-picture strategy and daily execution. You will leverage Corcoran’s corporate marketing desk for the heavy lifting (print, generic flyers), allowing you to focus on the high-touch digital work that actually builds the brand.
1. The Content Engine (Volume & consistency)
- Social Media (10 Posts/Week+): You own the feed. Mix of high-production Reels, carousel education, and lifestyle content. We also want to do hyper local content of NW DC and Bethesda CC so area knowledge is great!
- Email Marketing (2 Blasts/Week): We have a highly engaged audience. You will write and design newsletters that keep them entertained and informed without burning them out.
- SEO & Authority (2 Blogs/Week): Repurpose our video/email content into searchable blog posts to drive traffic.
2. Listing Launches (~20 per Year)
- Every listing is a product launch. You will craft the "Brand Story" for each home.
- Coordinate the video shoot, write the listing copy, design the social assets, and execute the launch strategy to ensure maximum exposure.
3. The Tech & Systems
- You Choose The Stack: We are open to the best tools for the job. You will implement the CRM, scheduling tools, and project management software that you prefer to get the job done efficiently.
The Voice: "Luxury with a Pulse"
We represent high-end clients in DC, Maryland, and Virginia, but we are not "stiff suits."
- The Vibe: Approachable, human, and possessing a sense of humor.
- The Goal: We want people to feel like they know us before they ever call us. You must be able to write copy that is sharp, witty, and professional—never boring.
Who You Are:
- You can Producer. You can edit a Reel in CapCut/Premiere yourself. You don't just hire graphic designers; you can whip up a thumbnail in Canva/Photoshop. You will have a team to delegate to but you need to be able to do these as well. (Video skill at-least have desire to learn).
- You are Data-Driven. You care that our open rate is 70% and you want to protect it. You look at Instagram insights to see why a post flopped or went viral. You will study different industries and different markets to get ideas and then tap into CEO to create content.
- You are a "Builder." You want to look back in 12 months and say, "I built that audience from 3k to 10k and we are now a top 3 residential real estate brand in the DC area.
Requirements:
- Proven experience managing social/brand accounts (Portfolio required).
- Strong copywriting skills (You must be able to write in our voice).
- Experience utilizing AI to assist in copywriting.
- Technical proficiency: Video editing (Premiere/CapCut), Design (Canva/Adobe), and Email Marketing platforms.
- Experience with (Value-first, education-based) marketing is a plus.
Why The Shorb Team?
- Creative Freedom: You aren't walking into a rigid corporate structure. You are building the department.
- Resources: You have the budget and the backing of Corcoran’s national brand.
- Impact: Your work will directly correlate to the growth of the business.
- Work Location: Hybrid remote in Washington, District of Columbia 20016
