Marketing Operations Specialist
Role Overview: The Marketing Operations Specialist owns the systems that generate qualified leads for our marketing agency. This position is within our internal marketing team, generating leads for our own business, not for clients. This role sits between our top-of-funnel content engine (ads, social, YouTube, podcast) and our sales team, ensuring that traffic converts into sales-ready opportunities. The Marketing Operations Specialist builds and manages our HubSpot workflows, webinar funnels, email campaigns, and case study library.
This is primarily an operational and technical role, not a creative one. You will build landing pages, automate follow-up sequences, maintain data hygiene, and ensure every lead is captured, nurtured, and routed to sales correctly. While the focus is on systems and execution, you should be comfortable handling minor creative tasks such as creating simple graphics or writing emails when needed.
Success in this role requires a balance of technical skill (HubSpot, automation tools, WordPress) and operational discipline (clean data, consistent execution, attention to detail). You should be comfortable working independently while collaborating closely with a small team to keep projects moving forward.
Core Responsibilities:
- Webinar Operations: Build and manage the complete webinar funnel, including landing pages (WordPress/Elementor), Zoom integration, HubSpot registration flows, email sequences, and live event logistics. Coordinate promotional assets with the team to ensure timely execution.
- Marketing Automation: Architect HubSpot workflows for lead routing, scoring, and nurturing. Use automation tools (Zapier, n8n, or similar) to connect systems and automate complex tasks. Maintain pipeline hygiene, enforce data standards, and create sales enablement assets (templates, sequences, snippets).
- Email Marketing: Build and send weekly newsletters in HubSpot, manage the broadcast calendar, and optimize performance. Copy is often provided, but you should be able to write a clear, effective email when needed.
- Social Proof and Case Studies: Interview successful clients, work with provided content and video to produce case study pages, publish on WordPress using Elementor, and package proof for the Sales team to use in conversations.
- Marketing Reporting and Dashboards: Build and maintain marketing dashboards that tie all activities together across the team. Provide clear visibility into performance across channels, campaigns, and initiatives to inform decision-making.
- Analytics and Reporting: Monitor performance using Google Analytics (GA4), Search Console, and HubSpot reporting to identify funnel gaps and recommend optimizations.
Requirements:
Must Have:
- 3+ years of hands-on HubSpot experience (building workflows, managing lists, setting up automations)
- Proficiency with WordPress and Elementor
- Experience with automation tools (Zapier, n8n, Make, or similar)
- Working knowledge of Google Analytics (GA4) and Search Console
- Strong data and reporting skills with the ability to build dashboards and synthesize insights
- Strong operational mindset with attention to detail and process enforcement
- Solid written communication skills
- Ability to create simple graphics and handle minor creative tasks
Nice to Have:
- Experience with n8n specifically
- Webinar funnel experience (Zoom)
- Agency or fast-paced startup background
What Success Looks Like (First 90 Days):
- HubSpot workflows are clean, lead routing works correctly, and sales reps trust the system
- Weekly newsletter goes out on time with improved performance metrics
- Webinar funnel runs smoothly from registration through reminders to follow-up
- Marketing dashboards are built and provide clear visibility into team performance
Why You Should Join Our Team:
Paid Time Off: 36 total paid days off each year, including 25 PTO days and 11 paid federal holidays.
Financial Security: With a 401(k) plan and a company match of up to 4%, we're committed to helping you secure your financial future.
Comprehensive Benefits: CGN covers 50% of health and dental insurance premiums and fully covers life insurance for all team members. Here are some of the benefits you'll enjoy:
- Health Insurance
- Dental Insurance
- Life Insurance
- Vision Insurance
- Parental Leave
Continuous Learning: We invest in your growth through industry certifications and training opportunities.
Company Profile: Contractor Growth Network is a marketing agency for high-end remodeling companies ($2M–$7M). We help them grow beyond referrals using proven digital marketing systems.
Schedule:
- 8-hour shift
- Monday to Friday
- Hybrid work model: 3 days in-office, 2 days remote (hybrid schedule starts after the first 90 days of employment)
- Location: Charlotte, NC (must be local or willing to relocate)
How Our Hiring Process Works:
- Apply using the application here and submit your resume
- 15-Minute Phone Interview
- Preliminary Zoom interview
- Strengths Assessment
- Culture-fit interview
- Practical interview
- Reference and background check
- Offer
