Corporate Communications Manager - Marketing & Comm (U.S. Remote)Position Overview
The Corporate Communications Manager oversees all internal and external communications to ensure clear, consistent, and brand-aligned messaging. This role oversees communications activities ranging from media relations and PR to internal and change management communications, alongside managing a Brand Communications Specialist. This role is solely responsible for internal brand perception by managing the intranet, internal communications, change management communications and brand materials.
Key Responsibilities
Corporate Communications Strategy and Messaging
- Develop a long-term, integrated communications strategy aligned with organizational goals, brand positioning, and executive priorities.
- Establish annual and quarterly communication roadmaps that support major business initiatives, product launches, organizational changes, and cultural priorities.
- Identify communication risks, opportunities, and narrative gaps, and proactively address them through targeted messaging initiatives.
- Develop and maintain company-wide message frameworks, including mission-aligned narratives, positioning statements, and storytelling pillars.
Internal Communications
- Develop internal communications strategy including newsletters, announcements, and employee updates.
- Manage intranet content, ensuring relevance and usability.
- Partner with HR and leadership on major internal initiatives and messaging.
- Develop change management communications to facilitate change adoption.
- Create branded internal documents such as Annual Reports, executive presentations, sales slides, and more.
- Collaborate with Human Resources and the executive leadership team to oversee and execute company townhalls.
Qualifications
Education & Experience
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field; Master's degree preferred.
- 6-10+ years of progressive experience in corporate communications, public relations, internal communications, or related fields.
- Demonstrated experience managing both internal and external communications for a multi-department or enterprise-level organization.
- Proven experience developing integrated communication strategies and managing messaging for executive and organizational initiatives.
- Strong background in change management communications and/or employee-facing communications.
- Experience managing or mentoring communications team members or specialists.
- Prior experience building and maintaining corporate narratives, messaging frameworks, and brand-aligned content.
- Experience working cross-functionally with HR, executive leadership, Marketing, and operational teams.
Technical Skills
- Proficiency with content management systems (e.g., SharePoint, Confluence) for intranet management.
- Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
- Familiarity with PR tools, media monitoring platforms, and communication analytics dashboards.
- Knowledge of brand governance principles and experience producing branded presentations and internal materials.
- Ability to analyze communication performance metrics and apply insights to improve engagement.
Key Competencies
Strategic Communications Leadership
- Ability to develop comprehensive communication strategies that support organizational objectives, executive priorities, and brand positioning.
- Strong sense for narrative development, key message creation, and long-term communications planning.
Internal Communications Expertise
- Skilled at crafting clear, engaging, and timely internal content, from employee newsletters to organizational announcements.
- Ability to translate complex business updates into accessible, employee-friendly messaging.
- Deep understanding of change management communication best practices.
Cross-Functional Collaboration
- Excellent stakeholder management skills, with experience partnering closely with HR, senior leadership, Marketing, and operational teams.
- Ability to balance competing priorities while maintaining alignment across departments.
Writing & Content Development
- Exceptional command of written communication, editing, and storytelling.
- Ability to produce polished executive presentations, reports, and brand-aligned internal assets.
Brand Stewardship
- Strong understanding of brand identity and the ability to enforce consistent messaging across departments.
- Skilled in maintaining brand materials, templates, and communications standards.
Project & Program Management
- Highly organized with the ability to manage multiple company-wide communication initiatives simultaneously.
- Skilled in planning communication roadmaps, timelines, and execution workflows.
Analytical & Insight-Driven
- Ability to measure communication effectiveness using dashboards, analytics, and engagement metrics.
- Demonstrated skill in identifying gaps, risks, and opportunities through data.
Adaptability & Problem-Solving
- Ability to remain calm and composed with navigating sensitive, complex topics and/or tight timeframes.
- Ability to navigate change, shifting priorities, and sensitive communication challenges with sound judgment.
- Resourceful and proactive in responding to communication needs across the organization.
Key Performance Indicators (KPIs)
- Brand Consistency Compliance: Quality score across departmental materials.
- Internal Engagement Rate: Newsletter open/click metrics, intranet activity.
- Brand Alignment Score: Compliance rate with brand standards.
- Employee Engagement: Positive employee sentiment
