The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role
Wirecutter, the product recommendation service for The New York Times Company, is seeking an experienced product manager to develop and drive the evolution and execution of our audience growth strategy in the AI and social era.
At Wirecutter, Growth is all about connecting exhausted consumers with the rigorous, independent journalism that helps them make the right decisions. Search behaviors are shifting, platforms are fragmenting, and the way people discover products is evolving faster than ever. Wirecutter has set the gold standard for product reviews, but what got us here won’t get us to the next level. We are looking for a Senior Product Manager, Growth who isn't satisfied with minor optimizations, but is hungry to reimagine our entire audience acquisition strategy from the ground up and become the driving force.
In this role, you won’t just move metrics; you will lead the charge in defining how our world-class journalism meets new audiences across emerging and established channels. If you are a rigorous experimenter who loves cracking hard problems where independent journalism meets e-commerce, this role may just be your next chapter.
This is a hybrid position based in our NYC headquarters. You will report to the Product Director of Growth.
Responsibilities:
- Strategic Growth Planning: Partner with newsroom, marketing and digital leaders to create and evolve product plans that focus on validating and driving strong audience growth and retention across strategic organic and paid channels.
- Prioritization for Growth: Guide the prioritization of work by building business cases that consider the bottom line and impact on key growth metrics. Knowing when to go deep on a few things versus incremental progress on numerous things will be key.
- Experimentation: Build and maintain a steady rhythm of collaborative, time-boxed experimentation with journalists, SEO managers, designers and engineers to validate scalable opportunities to increase our brand’s search visibility.
- User Journey Evolution: As we evolve our audience growth strategies, guide your cross-functional team to adapt the user journey to build a lasting impression and relationship with new customers, helping Wirecutter mean more to more people in more places and ways.
- Domain Knowledge: Keep a strong and steady pulse on evolving consumer search, discovery and shopping trends and the technologies influencing them, working with search, newsletters, social, research and marketing teams to identify experimental and scaling opportunities for growth.
- Scope Management: Break large, ambiguous initiatives down into smaller, actionable scopes to mitigate delivery risk and provide steady, incremental near-term value towards long-term goals.
- Communication & Alignment: Manage up, down, and all around with teams and stakeholders with clear, timely communications to uphold strong alignment.
- Cultural Leadership: Build trusted relationships across digital, newsroom and business functions to help cultivate and reinforce a culture that celebrates learning, emulating the right leading product indicators to understand how we’re connecting with our customers, and broadcasting insights to level up the team.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- 5+ years of experience in product management
- 3+ years of experience in performance marketing, affiliate marketing, or a similar industry that involved growth tactics
- 1+ year of experience partnering with technical SEO experts and frontend engineers on projects like Core Web Vitals, robots.txt optimization, and domain redirect strategies.
- 1+ year of experience between organic (SEO/AEO) and paid search acquisition strategies.
- 1+ year of experience using AI tools to enhance product management workflows and execution.
- 2+ years of experience applying data for growth insights and optimization.
- 2+ years experience in A/B testing and experimentation methodologies.
Preferred Qualifications:
- 2+ years of experience in a scale-up company with a focus on driving rapid user growth.
- Experience with newsletter growth, including domain knowledge around inbox placement optimization and email deliverability.
- Demonstrated experience partnering with technical SEO experts and frontend engineers on initiatives like Core Web Vitals, robots.txt optimization, and domain redirect strategies.
- Deep understanding of the interplay between organic (SEO/AEO) and paid search acquisition strategies.
REQ-019229
The annual base pay range for this role is between:
$144,000 - $165,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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