About Us
Longbridge is building a next-generation investing platform designed to make investing more accessible, intuitive, and engaging. Our mission is to help everyday investors learn, build confidence, and take action—through a product experience that blends modern design, education, and intelligent tools. We’re a global team with a strong operating cadence and a bias toward ownership. We move fast, measure what matters, and collaborate deeply across Growth, Product, Creative, and Compliance to build trust and drive sustainable user growth.
About the Role
We’re looking for a dedicated and proactive Business Development Manager to expand and scale our US affiliate and creator (KOL) acquisition channels. This role owns partnerships end-to-end—from sourcing and onboarding to optimization, reporting, and long-term relationship management. You’ll build a high-performing network across:
- Affiliates (publishers, finance communities, content sites, deal/offer partners, performance partners)
- Creators/KOLs (finance influencers, educators, YouTubers/TikTokers, newsletter writers, podcasters, community leaders)
Your goal: acquire high-quality users efficiently and compliantly, and help partners succeed with Longbridge over time.
Responsibilities
Partner Strategy & Market Expertise
- Build a deep understanding of the US investing landscape, consumer finance trends, and channel dynamics.
- Stay current on platform policies (YouTube/TikTok/Meta), affiliate ecosystem trends, and competitor approaches.
Affiliate & Creator Recruitment
- Proactively identify, source, and recruit high-potential partners across affiliate and creator ecosystems.
- Create a structured pipeline with clear segmentation (tiering, expected volume, audience fit, content formats).
Commercial Negotiation & Deal Execution
- Own partner proposals, contract negotiation, tracking setup, payout structures (CPA/CPL/rev share where applicable), and launch plans.
- Align incentives and performance expectations to drive measurable outcomes.
Performance & Growth Optimization
- Drive partner performance through creative testing, messaging iteration, landing page alignment, and offer optimization.
- Monitor funnel quality (registrations → account opening → funding → activation, as applicable), not just top-of-funnel volume.
Relationship Management
- Build trusted relationships with partners, ensuring they have the right assets, support, and feedback loops to succeed.
- Develop partner playbooks, enablement materials, and a cadence for reviews/QBRs.
Cross-Functional Collaboration
- Work closely with Growth Marketing (measurement, attribution, spend efficiency), Creative (content briefs, ad/UGC guidelines), Product (conversion and onboarding improvements), and Compliance/Legal (review processes, disclosure standards, approved claims).
Competitive & Channel Intelligence
- Track competitor partner programs, offers, positioning, and affiliate/creator tactics.
- Use insights to identify whitespace and refine Longbridge’s partner strategy.
Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
- Fluent in English
- 3–7+ years of experience in affiliate partnerships, influencer/creator partnerships, or performance partnerships in the US
- Proven track record of driving measurable growth outcomes (e.g., CPA efficiency, qualified user volume, conversion lift)
- Strong analytical ability: comfortable with attribution, partner reporting, cohort quality, and funnel metrics
- Excellent communication and negotiation skills; confident managing commercial conversations
- High ownership and operational rigor: pipeline management, launch checklists, tracking hygiene, documentation
- Comfort operating in regulated categories (fintech, trading, financial services, lending, insurance, etc.) and partnering closely with Compliance/Legal
Nice to Have
- Experience in fintech, brokerage, crypto, or consumer finance apps
- Existing network across finance affiliates, publishers, and/or creators
- Familiarity with affiliate platforms/networks and measurement tooling (e.g., Impact, Partnerize, CJ, ShareASale, Everflow, Branch, AppsFlyer—depending on stack)
- Experience working across time zones and cross-cultural teams
- Comfortable building programs from scratch (process, partner tiers, payout models, playbooks)
