Air is the first Creative Ops platform: a system of record for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content, unlocking creativity through image recognition, automated versioning, and approval workflows. Air launched in March 2021 and is backed by world-class venture capital firms including Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.
This role requires in-office attendance at least 3 days/week in New York City.
We're looking for a Lifecycle Marketing Manager to architect and own the systems that turn signups into power users—and keep them there. You'll build Air's lifecycle engine from the ground up: behavioral triggers, onboarding flows, retention programs, push notifications, and everything in between. If you love building things that compound over time and can make data-driven campaigns feel like they actually have a soul, this role is for you.
Core Responsibilities
Build and Scale Lifecycle Infrastructure
- Own Air's email marketing system with segmentation based on usage patterns, workspace maturity, and feature adoption
- Launch behavioral trigger campaigns tied to key product moments and establish a lifecycle experimentation framework across email, in-app, and push
- Create and maintain a lifecycle systems map: events, segments, triggers, suppression rules, and measurement standards
Drive Activation & Self-Serve Conversion
- Own the self-serve funnel from signup through activation, closing the gap between interest and meaningful product usage
- Ship a refreshed onboarding experience (email + in-product) that reliably gets users to a magic moment
- Launch progressive engagement campaigns that move users from basic DAM behaviors into advanced Creative Ops workflows
Retain, Expand, and Re-Engage
- Identify drop-off points and build targeted re-engagement triggers to maintain and improve already-strong engagement metrics
- Develop expansion plays that move accounts up-market within organizations, supporting NRR
- Build win-back, reactivation, and systematic nurture campaigns for dormant users and inactive workspaces
Own Product Communications
- Partner with Product and Product Marketing to translate feature launches into lifecycle messaging that feels native to Air's brand voice
- Establish a repeatable product-to-lifecycle workflow: every feature ships with a clear comms plan, lifecycle moments, and success metrics
- Use newsletter strategy to move subscribers deeper into product engagement
Requirements
- Experience: 5-8+ years in lifecycle, retention, or growth marketing with direct ownership of onboarding, activation, retention, and expansion programs—ideally in B2B SaaS
- Product fluency: Proven experience partnering closely with Product and PMM on launches, activation metrics, and usage-driven campaigns
- Analytical ability: Able to diagnose funnel gaps, define baselines, design experiments, and tie lifecycle work to real product and revenue outcomes
- Writing & taste: Strong writer with excellent judgment — capable of crafting product communications that feel distinctly Air
- Operating style: High ownership, systems-minded, comfortable operating with ambiguity, and biased toward shipping, learning, and iterating
- Technical Ability: Proficient in a lifecycle platform (e.g. Customer.io); strong grasp of segmentation, trigger logic, and behavioral data. Comfortable with basic HTML/CSS for email and analytics tools
How We Work At Air
- Act like a driver: Take initiative and ownership without waiting to be told
- Work in public: Share ideas openly, get feedback early, and collaborate across teams
- Play to win: Aim high and bring creativity, adaptability, and focus to your work
- Say the hard thing: Give and receive feedback with clarity and respect
- Disagree and commit: Debate honestly, then align quickly to move forward together
Benefits
Why Air?
- Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on our ARR growth
- Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You'll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days
- Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences
- Competitive Compensation: The salary range for this position in New York City is between USD $91,000 - $146,000 + equity, commensurate with experience
At Air, we're committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we'd love to meet you!
