JOB DESCRIPTION
Business Development & Marketing Coordinator
Healthcare RCM | Georgetown, Texas
REPORTS TO
Chief Strategy & AI Officer
EMPLOYMENT
Full-Time, W2
LOCATION
Georgetown, TX (In-Office)
COMPENSATION
$60,000–$75,000 + Bonus
Who We Are
Scintillate RCM Healthcare is a revenue cycle management company with 7 years of operations, zero client churn, and coverage across 36 states. We had launched our Georgetown, Texas sales office to serve the Texas, Louisiana, New Mexico, and Oklahoma markets — and we need someone who can build awareness, generate demand, and fuel our sales team with qualified opportunities.
This is not a sit-at-your-desk-and-post-on-social role. You will be the connective tissue between our sales team, our prospects, and the Texas healthcare community. You will own events from concept to follow-up, create content that positions Scintillate as the go-to RCM authority in the region, and ensure our CRM is a living, accurate pipeline — not a data graveyard.
The Opportunity
You are joining a founding team in Georgetown. That means:
• Ground-floor impact — you will shape the marketing and demand generation playbook from day one
• Direct partnership with the CSO and sales executives — your work directly drives revenue
• Ownership of the event strategy that just attracted 25 healthcare decision-makers to our first event
• Exposure to every facet of healthcare RCM sales, from prospecting to close to client success
• Clear growth path into a Marketing Manager or Business Development Manager role as we scale
What You Will DoEvent Strategy and Execution (25%)
You will own the full lifecycle of Scintillate’s events — networking dinners, lunch-and-learns, conference participation, and community roundtables. This is our most powerful lead generation channel.
• Plan, coordinate, and execute monthly networking events and quarterly signature events targeting practice administrators, office managers, and physician owners across the Austin/Georgetown/San Antonio corridor
• Manage all event logistics: venue sourcing, catering, invitations, RSVP tracking, name badges, signage, A/V setup, and post-event follow-up sequences
• Build and maintain a healthcare community events calendar, identifying conferences (HFMA Lone Star, Texas MGMA, VGM Heartland, TNMHPO) and local medical society gatherings for Scintillate’s participation
• Coordinate speaker opportunities for the CSO and sales team at industry events and webinars
• Track event ROI: attendees, qualified leads generated, pipeline influenced, and deals sourced from each event
• Develop post-event nurture campaigns that convert attendees into qualified discovery calls within 14 days
Content Creation and Thought Leadership (25%)
You will create the content that makes Scintillate the most credible voice in Texas healthcare RCM. Every piece of content serves a purpose: educate, build trust, and open doors for the sales team.
• Produce monthly benchmark reports, industry trend digests, and payer-specific intelligence briefs that the sales team uses as value-first outreach tools
• Write and manage Scintillate’s LinkedIn presence: 3–4 posts per week including original insights, client success themes (anonymized), industry data commentary, and event promotion
• Create case studies, one-pagers, and leave-behind materials for sales conversations and conference booths
• Develop the “Revenue Circle” newsletter — a weekly or biweekly email delivering billing tips, regulatory updates, denial trend alerts, and payer-specific insights to prospects and the healthcare community
• Build slide decks, pitch materials, and presentation content for the CSO and sales team
• Research and compile competitive intelligence from AAPC forums, industry publications (HFMA, MGMA, NHPCO), and payer policy updates
CRM Management and Lead Enrichment (25%)
The CRM is the engine of our sales operation. You will ensure it stays accurate, enriched, and actionable so the sales team spends time selling — not data cleaning.
• Maintain and enrich our 4,000+ prospect database using NPI registry data, CMS Medicare databases, LinkedIn Sales Navigator, and Hunter.io for email verification
• Ensure data hygiene: accurate provider counts, correct contact information, proper lead scoring, geographic tagging, and specialty classification for every record
• Build and manage automated email sequences in Nutshell CRM for outreach campaigns, event invitations, and post-event nurture tracks
• Monitor and report on pipeline metrics: leads by source, conversion rates by campaign, email open/response rates, and event-to-opportunity ratios
• Flag high-intent signals from the database (practice transitions, billing company changes, new provider additions) and route them to the appropriate sales executive
Qualified Lead Generation for Sales Team (25%)
You are not a passive marketing resource. You will actively generate and qualify leads that convert to discovery calls for our sales executives.
• Identify and research target multi-specialty physician groups, DME suppliers, hospice agencies, and behavioral health providers across Texas, Louisiana, New Mexico, and Oklahoma
• Conduct outbound prospecting via LinkedIn, email, and phone to book qualified discovery meetings for sales executives using our C.H.A.M.P.S. qualification criteria
• Qualify inbound inquiries from events, content, and website traffic before routing to sales — ensuring minimum thresholds are met (5+ providers, $3K+ potential monthly contract value)
• Achieve monthly targets: 15–20 qualified meetings booked for the sales team per month
• Partner with sales executives on account research and pre-call preparation for high-value prospects
What Success Looks Like in Year 1
✓ Monthly networking events averaging 20–30 qualified attendees per event
✓ 15–20 qualified discovery meetings booked for sales executives per month
✓ CRM database enriched and maintained at 95%+ accuracy with proper lead scoring
✓ Consistent content output: weekly LinkedIn posts, monthly benchmark reports, quarterly case studies
✓ Revenue Circle newsletter launched with 500+ healthcare professional subscribers
✓ Conference presence at 4–6 major healthcare events with full pre/during/post execution
✓ Clear attribution tracking: you can show which events and content drove pipeline and revenue
Who You AreRequired
• 2–5 years of experience in business development, marketing coordination, or demand generation in healthcare, health tech, or a related industry
• Working knowledge of the healthcare revenue cycle — you understand what denial management, claims processing, credentialing, and A/R mean and why they matter to a practice administrator
• Proven ability to plan and execute professional events: venue logistics, attendee management, speaker coordination, and post-event follow-up
• Strong writing skills — you can produce a compelling LinkedIn post, a benchmark report, and a sales one-pager without needing heavy editing
• CRM proficiency — experience with Nutshell, Pipedrive, HubSpot, or Salesforce; comfort building automated sequences and maintaining data integrity
• Organized, self-directed, and comfortable owning multiple workstreams simultaneously without micromanagement
• Willingness to make outbound calls and book meetings — this role has a business development component, not just marketing
• Based in or willing to relocate to the Georgetown/Austin, Texas area; this is an in-office role
Preferred
• Experience in medical billing, RCM, practice management, or healthcare consulting
• Familiarity with EHR/PM platforms such as athenahealth, eClinicalWorks, or AdvancedMD
• Experience with LinkedIn Sales Navigator, Hunter.io, and NPI/CMS data sources
• Background in healthcare conferences and medical association events (MGMA, HFMA, AAPC)
• Design skills for creating professional materials (Canva, Adobe Creative Suite, or similar)
• Experience working in a startup or early-stage sales team where wearing multiple hats is the norm
What We OfferCompensation
• Base salary: $60,000–$75,000 depending on experience
• Performance bonus: Up to $10,000–$15,000 annually tied to qualified meetings booked, event attendance targets, and pipeline contribution
• Total on-target earnings: $70,000–$90,000 in Year 1
Benefits and Perks
• W2 employment with health insurance (medical, dental, vision)
• 401(k) with company match
• 4 weeks total PTO (2 vacation + 2 sick/personal) plus all federal holidays
• Flexible work arrangements for personal appointments and family needs
• $1,500 annual professional development budget (conferences, certifications, courses)
• Company laptop and cell phone
• Full travel and expense reimbursement for events and conferences
• 25-30% travel for conferences and out-of-market events
The Intangibles
Direct access to the C-suite and involvement in strategic decisions. Clear path to Marketing Manager or Business Development Manager as the team scales. Monthly team events and win celebrations. The opportunity to build the marketing and demand generation function from scratch at a company that has never lost a client.
The Bottom Line
This role exists because Scintillate’s sales team needs a force multiplier. Our sales executives close deals. You create the conditions for those deals to happen — through events that fill rooms with the right people, content that builds trust before the first call, a CRM that surfaces the best opportunities, and outbound effort that keeps the pipeline full.
If you want to be the person who builds the marketing and demand engine at a healthcare company that has retained 100% of its clients for six years and is now expanding into the largest healthcare market in the country — we want to hear from you.
Scintillate RCM Healthcare LLC is an equal opportunity employer.
Learn more: www.scintillatercm.com
