Content Coordinator & Creator — bayareawilson / bayareaown
Full-Time | Bay Area preferred | Hybrid
About the Role
bayareawilson and bayareaown are two interconnected brands covering Bay Area real estate across YouTube, Instagram, and newsletter. bayareawilson is Wilson Leung's personal brand — a fast-growing YouTube channel and Instagram presence built on data-driven, hyperlocal content. bayareaown is the OWN Real Estate brokerage's social presence, focused on luxury property, market insights, and brand-building for the team.
We're looking for a full-time Content Coordinator & Creator to manage and execute an active multi-format content pipeline across both brands — keeping everything on schedule, on brand, and factually airtight.
What You'll Do
Research & Fact-Checking
- Source and verify market data, development news, and local policy from primary and credible sources before anything reaches a script
- Cross-reference claims across multiple sources and flag outdated or unverifiable information proactively
- Maintain a research-first standard where accuracy is non-negotiable
Content Creation & Writing
- Draft scripts across all active formats for both brands — spanning long-form YouTube, short-form Instagram Reels, luxury property content, and market data posts
- Write multiple hook and title variations per video and support performance testing decisions
- Maintain distinct voices across brands — Wilson's is conversational and data-grounded; OWN's is elevated and aspirational
Social Media Management
- Plan and manage the content calendar across both brands
- Schedule and publish Reels, stories, and feed posts for both accounts
- Monitor comments and engagement; flag leads or notable responses for Wilson
- Stay current on Bay Area real estate news to identify timely short-form content opportunities
- Research local events, neighborhood moments, and lifestyle content relevant to each audience
Pipeline & Project Management
- Own the full production pipeline from idea to upload across both brands
- Track all active projects and keep production moving without things falling through the cracks
- Coordinate asset needs — thumbnails, graphics, B-roll lists — and ensure pre-production is complete before filming
- Maintain Fair Housing compliance across all published content
Publishing & Analytics
- Manage YouTube upload packages and Instagram scheduling end-to-end
- Monitor performance across both brands and surface patterns in what's working
- Track top-performing formats, hooks, and content types to inform future decisions
You're a Great Fit If You...
- Have genuine interest in Bay Area real estate, urban development, or local news
- Are obsessive about accuracy and catch errors before they go on camera
- Can write in someone else's voice and understand the difference between a 20-second Reel and a 20-minute YouTube deep dive
- Know how to manage multiple social accounts with different audiences, tones, and purposes
- Have experience in content creation, social media management, or digital marketing — ideally in real estate, finance, or local media
- Are self-directed and thrive in a lean operation with high output expectations
- Based in or deeply familiar with the Bay Area (Peninsula knowledge is a major plus)
Nice to Have
- Real estate industry knowledge or data literacy (market stats, property types, transaction basics)
- Video editing skills
- Instagram Reels strategy experience
- Canva or design tool experience
- Familiarity with Fair Housing law and real estate marketing compliance
What Success Looks Like in 90 Days
- Both brands are posting consistently with no gaps
- The content pipeline is organized and visible — Wilson always knows what's in production and what's next
- Short-form content on both brands reflects the right tone for each audience
- Wilson spends less time on research, coordination, and scheduling — and more time filming and closing deals
Compensation & Details
- Full-time salaried position
- Bay Area preferred; remote candidates with deep Bay Area knowledge considered
- Competitive salary commensurate with experience and benefits
To apply, send a brief note on why this role interests you and samples of any social accounts, YouTube channels, or content you've worked on. Applications without samples will not be reviewed.
OWN Real Estate is an equal opportunity employer.
