Communications Manager

Flatrock Motorclub • Full-time • Kingston, TN, US • 1w ago

Title: Communications Manager

Location: Flatrock Motorclub – Rockwood, Tennessee

About Flatrock Motorclub

Flatrock Motorclub is a premier private motorsports community where passion for speed meets an elevated lifestyle. Designed for driving enthusiasts, collectors, and competitors alike, Flatrock offers an exclusive experience centered around our 3.5-mile Tilke-designed racetrack—crafted to challenge and excite at every turn. Beyond the track, members enjoy first-class amenities, a vibrant social atmosphere, and luxury real estate opportunities- including customizable garage lofts, villas, and paddock garages. Whether you're here to push the limits, connect with fellow enthusiasts, or simply unwind in a setting built for those who appreciate performance and refinement, Flatrock Motorclub is redefining what it means to live the motorsports lifestyle.

Position Overview

The Communications Manager plays a key role in shaping and amplifying the voice of Flatrock Motorclub. This position leads the strategy, creation, and execution of all internal and external communications, overseeing the Club’s website, mobile application, social media platforms, and printed materials. The role ensures a cohesive brand presence and delivers compelling, high-quality messaging that connects with members, staff, and prospective members.

Education/Experience:

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field

Web site content management experience a plus

3–5 years of experience in communications, PR, or marketing (luxury, hospitality, or lifestyle brands preferred)

Exceptional written and verbal communication skills

Strong attention to detail and editing skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Professional demeanor with the ability to communicate effectively with executives, members, and staff

Proficiency in Microsoft Office, Google Workspace, and content management platforms

Preferred Skills

Experience working with private clubs, membership organizations, or high-end brands

Familiarity with media relations and press outreach

Social media and email marketing experience

Basic graphic or content collaboration experience (Canva, Adobe, or similar tools.

Job Knowledge, Core Competencies, and Expectations

Strong command of English grammar with demonstrated proficiency in news-style writing, feature writing, copywriting, proofreading, and editing

Working knowledge of editorial and publishing standards

Proficiency in computer graphics and design software, including Adobe InDesign, Illustrator, Photoshop, Canva, Microsoft PowerPoint, and Adobe Acrobat

Experience using Microsoft Excel and database management programs

High attention to detail with the ability to manage multiple projects and deadlines

Professional communication skills with the ability to collaborate across departments

Job Duties and Responsibilities

Edit, review, and pre-approve all written and digital communications distributed by the Club

Coordinate content and materials from department heads and contributors for the Club’s newsletter

Write, compose, edit, organize, and submit all newsletter content in a timely manner

Design and manage the layout of all printed and digital publications

Serve as the primary liaison between the Club and third-party marketing and communications vendors

Develop and produce print materials for all areas of the Club, including new and prospective member materials, strategic planning documents, menus, and in-house signage

Oversee the development and execution of the Club’s communications program

Maintain and enforce Club branding standards, including proper use of logos and visual identity

Manage all direct mail initiatives, including composition, design, production, and distribution

Capture, organize, and maintain photography for use in Club publications, marketing materials, and exhibits

Conduct member surveys and assist with data collection and analysis as needed

Coordinate departmental communications in collaboration with department heads

Oversee all website and mobile application pages to ensure consistency in design, functionality, and content

Create, maintain, and promote website content for members and staff

Maintain and ensure the accuracy of the Club’s event calendar

Collect, edit, and generate content for all email communications and email marketing campaigns

Develop email promotions and mailings in coordination with the Member Experience Director and other departments

Attend staff and departmental meetings as required

Monitor social media platforms and external publications for references to the Club and respond or escalate as appropriate

Develop strategies to market and increase member engagement with the Club’s website and mobile application

Provide administrative and communications support to department heads and the Membership Office, including drafting correspondence to members and non-members

Complete special projects and additional assignments as needed

Additional Information

FLSA Status: Exempt

Travel: Up to 10%

Emergency Staff: No

Benefits Information:

Health, Dental, and Vision Benefits: Employer pays 60%, Employee pays 40%

20 Days of PTO available upon hiring

401K Match of up to 4%

Flatrock Motorclub is committed to creating a healthy leadership culture and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This role is vital to maintaining Flatrock Motorclub’s reputation as a premier motorsports destination.

Please note that any offer of employment is conditional and subject to the successful completion of both a background investigation and a negative drug screening.