Shape the Narrative of a Category Leader
Earnix is redefining decision-making for insurers and financial institutions — powering pricing, rating, underwriting, and customer engagement with advanced, industry-specific AI. In an era of market volatility, rising personalization demands, and mounting regulatory pressure, organizations need sharper, more granular risk intelligence to compete and grow.
We’re looking for a strategic, results-oriented PR and social media leader who wants to shape the conversation — not simply respond to it. This is not a maintenance PR role. It’s an opportunity to build and scale a true visibility and engagement engine.
This role will play a critical role in shaping Earnix’s global narrative as we scale and strengthen our category leadership. You will own Earnix’s global earned and shared media strategy — elevating our brand and executive presence while expanding our footprint across the channels that shape industry opinion, from top-tier media to high-impact podcasts and trusted content creators.
What You’ll Drive
Thought Leadership Platform Execution
- Execute and operationalize Earnix’s thought leadership platform as the foundation for media, speaking, and social strategy, ensuring narrative consistency and market differentiation.
- Translate core themes and research into compelling story angles, media opportunities, and executive content.
- Ensure alignment and consistency across communications touchpoints, from PR to events to digital amplification.
- Track performance and refine messaging based on audience engagement and market response.
Social Media That Builds a community
- Own a social media channel strategy that promotes brand and executive voices, life across the company, and connects with a variety of external target audiences
- Create a PR and social engine that amplifies earned media moments to drive engagement, and that engagement generates new earned opportunities.
- Engage in online conversations to heighten Earnix’s relevance in core industry issues
Agency Leadership with Teeth
- Lead and elevate our US and UK PR agencies, setting bold direction, raising expectations, and driving measurable outcomes.
- Ensure every retained dollar produces visibility that supports our business objectives.
- Expand Earnix’s communications footprint into new markets as the company grows.
Modern Earned Ecosystem
- Build a pipeline of opportunities in relevant podcasts that position Earnix executives in front of industry leaders.
- Cultivate relationships with journalists, LinkedIn voices, newsletter writers, and sector influencers.
- Move beyond traditional trade coverage into influence that shapes and builds markets.
Executive Visibility
- Partner directly with senior leadership to sharpen POVs and amplify them across media and social.
- Build authentic executive presence that strengthens brand authority and commercial credibility.
What Success Looks Like
- Demonstrated message pull-through and narrative consistency across earned, social, and executive channels.
- Ensure communications initiatives support pipeline growth, market expansion, and brand authority in priority segments.
- Earnix executives are regularly quoted in defining industry narratives.
- A repeatable pipeline of podcast and media placements.
- Measurable increase in share of voice across priority markets.
- Agencies operating as strategic extensions, not order-takers.
- Social channels that feel differentiated, informed, and influential.
This is a high-visibility role in a global growth-stage SaaS company, ideal for a communications leader who wants to shape industry dialogue at scale.
Salary Range: $135,000-$160,000 USD annually
Travel: International and Domestic travel may be required (approximately 10%)
Requirements:
Who You Are
- Strategic thought-leadership driven, enterprise B2B thinker
- 6–8 years in B2B SaaS, insurance technology, or enterprise tech PR.
- You’ve secured real coverage, not just mentions.
- You understand what drives journalists, creators, and podcast hosts.
- You’re comfortable challenging executives to sharpen their message.
- You think in impact metrics, not vanity metrics.
- You thrive in growth-stage environments where visibility fuels revenue.
- Experience managing PR analytics and media monitoring platforms (e.g., Meltwater, Muck Rack, Cision).
- Ability to translate communications performance into executive-level reporting.
Position Intro:
Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. These fully-integrated solutions provide ultra-fast ROI and are designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.
