Company Description
At PeptideMatch.io, we are building the definitive, trusted marketplace for peptide therapy. As the industry rapidly expands, consumers are left navigating a fragmented and often opaque landscape. Our mission is to empower individuals to achieve their full health potential by making peptide therapy safe, accessible, and transparent. We connect patients with rigorously vetted clinics, deliver unbiased educational information, and set the standard for quality in the industry.
Role Description
This is a full-time hybrid role for a Marketing Director based in the Austin, Texas Metropolitan Area, with opportunities for remote work. The Marketing Director will oversee and develop marketing strategies, lead market research initiatives to identify opportunities, and manage day-to-day marketing operations. They will drive campaigns, ensure alignment with sales objectives, and collaborate across departments to achieve company goals. Additionally, the role will involve managing budgets, analyzing performance metrics, and identifying areas for optimization and growth.
Key Responsibilities
1. Owned Media & Content Domination
- Web Content Strategy: Own the editorial calendar, converting technical Your Money or Your Life (YMYL) content into high-ranking pages targeting "High Volume, Low Competition" queries. Your work will drive the engine aiming for 100,000+ monthly organic visitors by 2027.
- Video & YouTube SEO: Build and execute a YouTube strategy centered around our Medical Advisory Board, recognizing that video is essential for authority and AI visibility.
- Podcast Network: Launch and manage a branded podcast that fuels SEO, generates micro-content, and serves as a B2B sales lever with clinic owners.
- Newsletter Ownership: Develop and manage segmented newsletters for both patients and clinics to reduce long-term Customer Acquisition Cost (CAC) and create a zero-marginal-cost engagement channel.
2. AI Search & Digital PR (GEO)
- Generative Engine Optimization (GEO): Optimize site architecture, schema, and content for Large Language Model (LLM) extraction to ensure PeptideMatch.io is the primary source cited by AI search engines like ChatGPT, Perplexity, and Gemini.
- Digital PR: Earn high-authority backlinks and brand mentions through data-driven stories, strengthening off-site authority signals crucial for both Google and AI engines.
3. Social Influence & Community
- Organic & Paid Social: Own the brand narrative across Instagram, TikTok, and LinkedIn. Translate complex medical topics into engaging short-form content and support clinic onboarding with targeted paid campaigns.
- Micro-Influencers & Affiliates: Partner with aligned creators and manage compensation structures based on verified consultations to accelerate brand awareness and trust.
- Reputation & Reviews: Build automated review flows that power the PeptideMatch Score and strengthen local SEO.
4. Strategic Oversight & Cross-Functional Alignment
- Agency Management: Manage the Glide Design SEO/content investment, holding the agency accountable to KPIs tied to patient leads and ensuring proper separation of YMYL content and marketplace architecture.
- Leadership Triad Connector: Serve as the operational bridge between compliance (Medical Content), core operations (Customer Support), and growth (Sales), ensuring all marketing efforts are both aggressive and compliant.
Who You Are
- A strategic thinker who understands how to build a defensible brand moat across multiple channels (Google, YouTube, AI Search, TikTok, Reddit).
- Experienced in SEO, content strategy, and digital PR, particularly within the health, wellness, or medical spaces (YMYL experience is a significant plus).
- Adept at managing agency relationships and holding them accountable to performance metrics.
- A strong communicator who can translate complex, technical information into engaging, consumer-friendly content.
- Passionate about the future of personalized medicine and aligned with our mission to bring transparency to the peptide therapy industry.
- A collaborative leader who thrives in a fast-paced, startup environment and embodies our core values.
Qualifications
- Experience in Market Planning and Marketing Management
- Strong skills in Market Research and Marketing strategy development
- Proven experience in Sales and cross-functional collaboration
- Excellent organizational, leadership, and decision-making abilities
- Demonstrated ability to analyze marketing data and performance metrics
- Familiarity with digital marketing tools and platforms is a plus
- Minimum of a Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
- Experience in life sciences or biotechnology industries is highly desirable
Compensation & Benefits
We believe in taking care of our team so they can take care of our community. This role offers a competitive startup package designed to support your health, wealth, and work-life balance:
- Competitive Base Salary
- Comprehensive Healthcare: Medical, dental, and vision insurance coverage offered.
- Flexible Time Off: Generous PTO policy because we believe in working hard and resting well.
- Retirement Planning: 401(k) plan with employer match to help you build for the future.
- Remote Flexibility: Hybrid or fully remote options available for the right candidate.
Why Join Us?
This hire is foundational to owning the peptide match space globally. You will have the opportunity to shape the narrative of a rapidly growing industry and build a brand that truly helps people thrive. If you are ready to make waves responsibly and enjoy the journey with a passionate team, we want to hear from you.
Apply today to become the architect of PeptideMatch.io's growth!
