**COMMUNICATIONS COORDINATOR-TOURISM**
**Location: DEPARTMENT OF COMMUNICATIONS**
**Job Family: PROFESSIONAL**
**Posting End: 03/19/2026**
**Target Hiring Range: $66,058.80 - $79,821.05 Based on Experience**
**Applicants **MUST** submit an official job application through the City of Newport News career site to be considered. **To learn more and apply, visit**
https://www.nnva.gov/Job
s
**GENERAL STATEMENT OF RESPONSIBILITIES**
Under general supervision, this position coordinates a variety of communications, media, and content initiatives in support of the tourism office, and develops, writes, and distributes content that enhances the citys visibility as a travel destination. Reports to the Tourism Manager.
**ESSENTIAL JOB FUNCTIONS**
Develops and distributes press releases, media advisories and alerts, and story pitches to strengthen Newport News tourism profile. Maintains relationships with journalists, travel writers, and influencers; coordinates media visits and assists with responding to inquiries to secure positive media coverage. Writes and edits content for digital, print, and social media platforms including blogs, newsletters, and website updates to highlight tourism attractions, events, and experiences. Ensures that all written materials reflect the Citys brand standards.
Leads the development and distribution of the Industry Newsletter in collaboration with the communication specialist and supports the Visitor-Focused Newsletter alongside the Content Coordinator. Oversees editorial calendars and ensures timely, engaging content delivery.
Collaborates with the Marketing and Promotions teams on website updates, SEO content, and digital storytelling to maintain an up-to-date and user-friendly tourism site. Monitors analytics to evaluate engagement and optimize communication strategies.
Assists with tourism campaigns, destination promotions, and special events. Works closely with community partners, vendors, and city departments to ensure cohesive messaging and brand visibility across marketing channels. Tracks media placements, compiles PR reports, and maintains communication archives. Provides input on annual visitor guides and promotional publications.
Serves as a liaison to the Virginia Tourism Corporation and Virginia Film Office in the areas of media, public relations and promotion. Submits necessary information for all Virginia Tourism Corporation publications and advertorial opportunities. Performs other duties as assigned.
**PERFORMANCE STANDARD**
Employees at all levels are expected to effectively work together to meet the needs of the community and the organization through work behaviors demonstrating the Citys Values. Employees are also expected to lead by example and demonstrate the highest level of ethics.
**REQUIRED KNOWLEDGE**
Tourism - Knowledge of travel, tourism, marketing principles, practices, advertising mediums, and techniques. Knowledge of the policies and procedures, organization and functions of the Tourism
Division. Knowledge of the geographic layout of the City, including all tourist attractions.
Media Relations and Communications - Knowledge of the principles, techniques and methods of media/public relations, marketing and communications. Knowledge of the processes and equipment used in the design and preparation of multimedia graphics, brochures and other visual aids. Knowledge of advertising and publicity techniques. General knowledge of the proper methods and techniques of researching, preparing and disseminating public information.
Customer Service - Thorough knowledge of principles and processes for providing customer services. This includes meeting quality standards for services and evaluation of customer satisfaction.
Information Technology - Knowledge of office equipment and personal computers, content platforms, social media blogs, Google ads, Search Engine Optimization, web analytics and design/development, mobi e campaigns, and a variety of presentation media and digital marketing.
**REQUIRED SKILLS**
Judgment/Decision Making -Uses logic and reasoning to understand, analyze, and evaluate situations and exercise good judgment to make appropriate decisions.
Interpersonal Relationships - Develops and maintains cooperative and professional relationships with employees, managers, and representatives from other departments and organizations.
Time Management - Plans and organizes daily work routine. Estimates expected time of completion of elements of work and establishes a personal schedule accordingly. Implements work activities in accordance with priorities and estimated schedules and adjusts priorities when necessary.
**REQUIRED ABILITIES**
Communication - Excellent ability to communicate ideas and proposals effectively to diverse audiences to include preparing and presenting a wide variety of related community and public relation materials. Excellent ability to listen and understand information and ideas presented verbally and in writing. Ability to handle a variety of issues with tact and diplomacy and in a confidential manner.
Creativity - Ability to generate innovative and engaging ideas for tourism promotion and to proactively identify opportunities that enhance public awareness, visibility, and engagement.
**EDUCATION AND EXPERIENCE**
Bachelors Degree in Communications, Public Relations, Marketing, Business Administration or a related field and 3-5 years related marketing, development, writing, or communications experience, or an equivalent combination of education and experience.
**ADDITIONAL REQUIREMENTS**
Acceptable general background check to include a state and local criminal history check and a valid drivers license with an acceptable driving record.
**PHYSICAL REQUIREMENTS**
Requires the ability to exert light physical effort in sedentary to light work.
Some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds).
Tasks may involve extended periods of time at a keyboard or workstation.
**SENSORY REQUIREMENTS**
Some tasks require the ability to perceive and discriminate sounds and visual cues or signals.
Some tasks require the ability to communicate orally.
**ENVIRONMENTAL EXPOSURES**
Essential functions are regularly performed without exposure to adverse environmental conditions.