Why You’ll Love This Role
You're organized, analytical, and can follow a proven process. But you're also warm, friendly, and know how to leave a good impression. If that sounds like you, you’ll thrive at
De Ford Law Firm—a fast-growing, mission-driven family law firm where your work
actually matters.
We’re looking for a
Marketing & Business Development Assistant to support the execution of on-brand campaigns, track performance, and nurture the relationships that fuel our referrals. You’ll work directly with the Owner and Sales Team to ensure our message is consistent and our referral partners feel valued.
This role blends marketing strategy with human connection. You’ll manage our marketing assets and reports
and help coordinate appreciation events, gift drops, and relationship-building campaigns.
Your Core Responsibilities
Marketing Execution (Structured & Data-Driven)
- Create and publish marketing materials that follow our established brand guidelines
- Maintain and update website and email content (you won’t have to write from scratch—we have a brand voice)
- Track marketing metrics and deliver monthly analytics reports with recommendations
- Ensure consistency across all client-facing materials and internal communications
- Use tools like Google Analytics, CRM platforms, and AI (e.g., ChatGPT) to optimize processes
Business Development & Referral Partner Outreach
- Coordinate appreciation gifts and in-person drop-offs to referral partners
- Organize monthly LinkedIn Live training events for our partners
- Create and distribute a branded monthly newsletter for referral sources
- Support the planning of appreciation events and partner engagement initiatives
- Follow up with past and potential referral partners via phone, email, or in person
You’ll Thrive Here If You…
- Are equally comfortable managing digital dashboards and building relationships
- Love to see things through to completion and improve processes over time
- Can balance task execution with occasional in-person or virtual networking
- Prefer clear expectations, a strong brand voice, and a structured workflow
- Want to grow inside a law firm that feels more like a close-knit team than a corporate machine
Compensation: $41,500 - $45,500 yearly
