The Role
The Marketing Manager leads the marketing of The Dink’s robust digital ecosystem spanning newsletter, website, social and audio/video, as well as owned and partnership events. You are responsible for managing brand partnerships, overseeing event marketing and contributing to growth across all channels.
This is a unique opportunity to drive the marketing strategy and execution of a flagship media brand at the center of the fastest growing sport in the world.
What You’ll Own
Client & Partnership Execution
- Own the end-to-end execution of all partnership, advertising, and sponsorship campaigns post-sale
- Serve as the primary client contact, managing communication, expectations, approvals, and timelines
- Proactively anticipate issues, troubleshoot challenges, and resolve problems before they happen
- Learn each client’s business, goals, target audience, and marketing strategy to inform execution and optimization
- Plan and manage campaign timelines, milestones, deliverables, and organization across multiple media channels
- Deliver wrap reports with actionable insights that drive renewals
Consumer Marketing
- Manage the marketing calendar across all of The Dink’s products and partnerships: newsletter, social, web, YouTube, podcasts, The Dink Minor League Pickleball and sponsorships
- Spearhead content marketing strategies based on business objectives, audience engagement metrics and growth targets across newsletter, social, web, YouTube, podcasts and The Dink Minor League Pickleball
- Create and deploy marketing campaigns, leverage data and analytics to optimize and iterate, oversee execution to drive successful outcomes
- Work with SEO specialist to ensure web based content is optimized to deliver the best results across marketing campaigns
- Ideate and build marketing products (give aways, landing pages, social activations, events) to grow The Dink’s brand awareness and audience
- Work with the Editorial team to run strategic and revenue driving Affiliate Marketing campaigns
What We’re Looking For
- 3+ years of experience in digital marketing, media and content
- Previous experience in project management, with the ability to plan and ensure flawless execution of multiple projects simultaneously
- Understanding of key marketing metrics and KPIs (CTR, CPC, open rate, engagement rate, CPA, ROAS, LTV, etc.) with a track record of crafting data-driven campaigns to hit targets
- Ability to create and design assets and write high-performing copy
- Someone who is hands on, scrappy, takes initiative and problem solves
- Demonstrated ability to operate under tight deadlines
Success Looks Like:
- 100% execution across sponsor campaigns leading to high renewal rate
- 50% growth in website traffic and affiliate/programmatic revenue
- 50% growth in total Social audience
- 100% growth in YouTube revenue and audience
- Award winning Consumer Marketing campaign for The Dink Minor League Pickleball Championship
- 100% growth in viewership for The Dink Minor League Pickleball Championships
Nice To Have
- Knowledgeable about Pickleball
- Experience in sports or media
- Experience in publishing and video production
To be considered, serious candidates must send a cover letter and resume to thedinkteam@heydink.com
About The Dink
The Dink is the leading media and events brand in the fastest-growing sport in the world. What started as a newsletter has grown into a full-stack media company reaching millions each month across newsletters, podcasts, video, social, web, and live events.
Brands don’t work with The Dink for impressions alone, they work with us because we deliver thoughtful storytelling, measurable performance, and long-term partnership value. This role sits at the center of making that happen.
