Job Summary
Title: Associate Director, Brand Strategy (Distribution)
Reports to: President, Distribution and VP, Digital Strategy
Location: New York, NY (On-Site, 5 days a week in office)
The Role
Roc Nation is seeking an Associate Director, Brand Strategy for Roc Nation distribution owned and operated properties. In this role you will work with the President, the VP, Digital and other key stakeholders to develop a multi-channel social strategy for maximum views, impact, growth and acquisition. This position will support the continued development and growth for a diverse roster of Roc Nation artists and the Roc Nation Distribution brand.
Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans and content strategies, securing digital retail merchandising, facilitating requests between partners, managers and artists and maintaining web & social platforms for the Roc Nation Distribution brand. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, and newsletter blasts on a daily basis.
Key Responsibilities
- Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for Roc Nation Distribution. Present and develop content calendars, rollout strategies and content ideas to drive more awareness and adoption of the ROC Nation distribution platform
- Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
- Content Development: Produce and post digital content, including text, images, videos; liaise with the creative department, product managers and digital marketing leads to develop artist focused content
- Site and Social Development / Management: Support and manage Roc Nation Distribution website and social channels including but not limited to redesigns and updates around new platform features
- Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
- Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth
- Other Priority Marketing: Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches
Qualifications
- 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
- Bachelor's degree in a related field preferred
- Extensive knowledge of and passion for the music market
- An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- Knowledge using basic audio, photo and video editing programs
- The highest attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially Wordpress
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
Note – Roc Nation benefits and policies differ from Live Nation
The Expected Compensation For This Position Is
$108,000.00 USD - $135,000.00 USD
- Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
