Midland AF is a local media and community platform dedicated to showcasing the best of Midland, Texas. Through hyperlocalized content, events, partnerships, and digital storytelling, Midland AF highlights things to do, local businesses, food, culture, and lifestyle experiences.
Midland AF connects with over 100K consumers monthly across social platforms, digital content, and video — and continues to grow.
Beyond content, Midland AF serves as community infrastructure — connecting businesses to audiences, partners to opportunities, and residents to experiences that make Midland feel like home.
ROLE DESCRIPTION
This is a hybrid, part-time to full-time role based in Midland, TX for a Marketing & Growth Coordinator.
This role is equal parts:
- Lead management & follow-up
- Partnership fulfillment & relationship protection
- Newsletter and event calendar ownership
- Community intelligence gathering
- Marketing execution support
The Marketing & Growth Coordinator will work closely with the Founder to ensure:
- Every inbound lead is captured, tracked, and followed up
- Every partner deliverable is fulfilled on time
- The weekly newsletter is strategic and consistent
- The event calendar is accurate and growing
- Midland AF stays ahead of local happenings
- Growth opportunities are surfaced early
This is a proactive, systems-driven role for someone who enjoys managing moving parts and protecting momentum.
CORE RESPONSIBILITIES
Lead & Pipeline Management
- Manage inbound leads from website forms, social DMs, email, bookings, and in-person events
- Enter and maintain accurate data in Zoho CRM
- Track follow-ups and pipeline movement
- Proactively follow up until resolution
- Flag high-priority opportunities
- Provide weekly reporting on lead status and conversion
Partnership Deliverables & Fulfillment
- Track and manage annual partner deliverables
- Coordinate execution across social, email, and website platforms
- Ensure deadlines are met
- Maintain a clean, organized deliverable tracker
- Identify renewal and upsell opportunities
Newsletter & Audience Growth
- Build and send the weekly Midland AF newsletter
- Source events and partner highlights
- Maintain brand tone and consistency
- Monitor open rates and engagement
- Support subscriber growth initiatives
Event Calendar Management
- Maintain a robust and accurate event calendar
- Proactively source local events
- Optimize event listings for clarity and SEO
- Remove outdated content
Community & Growth Intelligence
- Monitor local social channels and announcements
- Track new businesses and developments
- Attend select events and meetings
- Surface collaboration and revenue opportunities
Marketing & Event Execution Support
- Support campaigns and promotions
- Assist with event coordination and on-site execution
- Capture content as needed
- Help manage sponsor communication and fulfillment
Systems & Operational Support
- Maintain CRM hygiene
- Improve workflows and automation
- Keep Google Drive and documentation organized
- Ensure internal communication is documented clearly
Qualifications
- Strong written and verbal communication skills
- Highly organized and detail-oriented
- Self-starter who identifies gaps and takes initiative
- Comfortable owning follow-up and pipeline tracking
- Experience in CRM systems (Zoho preferred)
- Experience in email marketing and content coordination
- Familiarity with digital marketing tools and analytics
- Ability to manage multiple projects in a hybrid environment
- Strong interest in Midland’s business and cultural community
Preferred:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 1–3 years of experience in marketing coordination, operations, or growth roles
WHAT SUCCESS LOOKS LIKE
- Lead response time under 24 hours
- Zero overdue partner deliverables
- Consistent weekly newsletter
- Event calendar growth month-over-month
- Improved lead conversion
- Strong partner retention and renewals
This role is ideal for someone who:
- Notices what others miss
- Feels uncomfortable when something is unresolved
- Thrives in a fast-moving environment
- Enjoys both systems and creativity
- Wants to play a meaningful role in shaping Midland’s community ecosystem