Content Strategist
Contact: Sarah Colletti, Sarah@kleer.com
As Kleer’s Content Strategist, you will be responsible for both the decision-making behind content creation, as well as the execution and promotion of the content itself. You will manage the Kleer brand and content across the sales, success, marketing, and product teams. This position will report directly to the Director of Marketing and requires extensive collaboration with other members of Kleer’s marketing team, as well as Kleer’s Sales, Product and Customer Success teams.
This position offers a $75,000 base salary with a $10,000 variable and employee equity.
The Day-to-Day
You will be responsible for handling the deliverables and logistics for marketing content, and campaigns; this includes (but is not limited to):
Manage the day-to-day execution of content marketing, including copywriting and visual assets; including, articles, blog posts, webinar briefs, videos, email marketing and digital marketing campaigns.
Own inbound marketing strategies including landing pages, blogs, emails and lead generation
Manage Kleer’s speaking engagements, end-to-end, for virtual and live conferences, webinars, podcasts and other presentations; manage and maintain calendar.
Perform regular outreach to secure third party media placement, speaking opportunities and other public relations activities.
Develop prospecting communications, including Kleer’s monthly prospect newsletter and marketing assets within our product.
Manage and maintain the content library and ensure new and updated content is communicated and promoted internally and externally (website, social media, and internal communications channels).
Stay up-to-date with new technologies and marketing trends.
To Be Successful
Do these things sound like you? Yes? Good — you’re well on your way to being a successful Content Strategist for Kleer!
Starting with the obvious: you are PASSIONATE! (Seriously, you must LOVE what you do!)
You have a minimum of 3 years as a creative marketing professional and writing background, preferably in the technology and/or healthcare sectors.
You have an understanding of SEO best practices for on-page optimization.
You are able to develop engaging content to attract and retain customers.
Project management, creativity, and organization are some of your biggest strengths.
You can maintain strong attention to detail while working in a very fast paced environment is critical.
You have a foundational understanding of marketing, sales and business theory.
You have experience contributing to the development of strategic communications plans.
To Thrive
We’re an entrepreneurial, creative, and passionate group — and if these things sound like you, you won’t just fit in. You’ll thrive with us.
You have worked in a start-up or small company in high growth environment and thrived
You are self-motivated, self-aware, and self-disciplined with a strong ability to influence and lead change
You are a team player that enjoys working with and inspiring others
You are open minded and positive; even when you are faced with challenges, you look at how to overcome versus focusing on how difficult the issue might be
The Kleer Advantage
If you’re asking yourself “what are the perks of working at Kleer?” Don’t worry. We’ve got you covered.
Kleer is a Best Places to Work recipient — because we understand the meaning of work hard, play hard!
You’ll get some skin in the game with employee equity
We stand behind and celebrate our core values: passion, entrepreneurship, authenticity, empathy, excellence, and optimism
There’s transparent communication from the top down
You’ll have a collaborative, smart, and forward-thinking team to share ideas with
You’ll have direct, meaningful impact as we scale
There are fun, quarterly off-site team building events
We have a casual dress code
We offer hybrid and remote work schedules
And we’ve got you covered on all of the most important benefits: health, 401k match, wellness, disability, employee discounts, time away — and more!
Our Commitment to You
Be yourself. Always.
We want you to apply even if you do not meet every requirement. At Kleer, we are committed to building an inclusive, varied culture that welcomes, promotes, supports, and celebrates the diverse backgrounds of our employees. It is what drives innovation, ignites creativity, and ultimately gives us a competitive advantage.
We want you to be you — because how boring would life be if we were all the same?
About Kleer
Making Oral Care Simpler and More Accessible
As everyone knows, dental health is critical to overall health. Unfortunately, dental insurance is too complicated, too confusing, and too expensive for dentists and patients alike. As a result, 40% of US consumers do not have dental coverage, 50% of US consumers do not visit a dentist each year, and dentists struggle to make their businesses successful managing complicated insurance plans with low reimbursement fees, coverage limits and claims denials.
Company Overview
Our mission is to make professional oral care accessible to everyone while improving dental practice performance.
Kleer is doing something about this. Kleer connects dentists directly with patients and employers, eliminating the inefficiency, cost, and hassle of workarounds. Using the Kleer cloud-based platform, dentists easily design, implement, and manage their own dental care plans, offering them directly to patients and employers. The result is affordable, comprehensive dental coverage that works for dental practices and enables patients to get the professional oral care they need.
The marketing opportunity is massive - there are 150,000 dentists in the US and over 43 million Americans are uninsured but regularly go to the dentists. Kleer launched in January of 2018 and has experienced explosive growth.
