We are seeking an experienced and passionate Social Media Manager to partner with and support the founder of Dronesey. This role will create and manage compelling original content for social media (in collaboration with our Video Editor) with a focus in three primary areas: wildlife videography, landscape design/build and agricultural media. Other projects will arise occasionally and we are looking for someone creative and flexible who can switch gears as needed.
Core responsibilities of this role include:
- Generate, publish and share engaging social media content on a daily basis (original text copy, photos, videos and news) on major platforms - Instagram, Facebook, Youtube, Twitter, Tiktok.
- Create, edit, proof and revise text copy for all social media posts under the guidance of business owner/creator. Ensure that shared content matches the tone and personality of our brands, maximizes viewer engagement and references applicable links or products as needed.
- Manage audience interaction including viewing, prioritizing and replying to viewer messages, comments and tagged posts in a timely and engaging way. Route key messages to business owner/creator as needed.
- Oversee social media account design (cover photos, profile pictures, layouts, etc).
- Utilization of SEO, keyword research and Google Analytics and monitoring of SEO and web traffic metrics to increase viewer engagement.
- Stay up to date with latest social media trends including software and algorithm changes, audience preferences and current best practices for each respective platform.
- Create and implement impactful short and long-term social media strategies to align with business goals and project needs.
- Create electronic press kits and portfolios of content for submission to potential buyers and create, update and manage EPK and newsletter campaigns on a regular basis.
- Research and promote key dates that are applicable to the brand (Earth Day, etc) and develop compelling campaigns to boost audience engagement and brand visibility.
- Suggest and implement new features to develop brand awareness such as promotions, competitions, giveaways, etc.
- Collaborate with owner to ensure streamlined website and social media branding and cross-functionality.
Key requirements:
- Minimum of 3 years experience as a Social Media Manager.
- Excellent copywriting skills including drafting, editing, proofing and finalizing copy.
- Social media marketing skills and proven track record of account growth.
- Stellar communication skills and ability to collaborate with a team.
- Familiarity with graphic and web design basics.
If you're a creative thinker with a passion for social media and are excited about creating engaging content please submit your resume and samples of your work (images/screenshots of accounts you have managed) to be considered. We are looking to hire someone ASAP and we'd love to hear from you!
Work Hours: Part-time to start (10-15 hours per week) and hours will increase as needed.
Job Location: 90% remote with ability to work on location in California central coast region if needed.
Residency Requirements: California resident required - central coast / San Luis Obispo region preferred, as there will be need for in person meetings from time to time. LA and Bay area regions welcome as long as there is willingness to travel to San Luis Obispo on occasion.
Language Requirements: English native or fluency is required.
Benefits: Not provided at this time.
Pay Scale: Hourly pay (non-exempt) commensurate with experience.