Ready to Start Your Career with the City of Temple?
Summary
The Marketing Specialist serves as a key member of the City's communications & marketing team. This position is responsible for the daily activities of the City’s social media, marketing, and promotional efforts for assigned City departments. This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, written communication & advertising.
Essential Duties And Responsibilities
- Assists in development and execution of group sales strategies and marketing efforts
- Implements social media strategies and campaigns to engage City residents
- Designs social media graphics, signage, flyers and other promotional materials to support City departments
- Develops monthly social media content calendars
- Updates content for websites, social media, and other communication channels
- Assists with content development & planning of various communications platforms
- Produces, edits, and optimizes social media videos, aligns content with organizational goals
- Serves as a department contact/liaison for City website(s) to ensure site content is current
- Assists assigned departments with advertising and social media posts for hiring
- Implements marketing and advertising plans for assigned departments
- Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image
- Collaborates with assigned departments to ensure that content communicated is relevant and timely
- Advises departments of potential concerns and opportunities in public engagement and marketing
- Provides marketing guidance and support to assigned departments in the promotion for special events, campaigns, services, and programs
- Oversees marketing projects within the project management tool to ensure deadlines are met
- Assists the Division Director in developing the annual advertising budget and supporting collateral
- Facilitates monthly marketing meetings, coordinates effective communication and strategic alignment among team members for impactful campaign planning and execution
- Stays current with industry trends and technology by attending trainings, conferences, and webinars
- Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals
- Collaborates with departments to ensure all marketing and communications is relevant, intentional, and strategic
- Assists Division Director with a variety of projects and other support
- Follows City policies, procedures, and safety guideline
- Performs other duties as assigned
Minimum Qualifications
- Combination of education and experience equivalent to bachelor’s degree in Marketing, Advertising, Mass Communication, or related field
- Three (3) years of experience in marketing, content creation, newsletter writing, digital photography, videography, website design, social media platforms
Preferred Qualifications
- Graphic design experience
- Demonstrated use of Adobe Creative Suite
- Municipal Government experience
- Photography & Videography experience
Certificates, Licenses, Registrations
Thank you for your interest in the position. Please note only those selected for an interview will be contacted.