Job Description
Job Title
Member of Product Marketing, Content
Location
Charleston, WV
Company
Anchorage Digital
About The Role
The Member of Product Marketing, Content sits at the center of how Anchorage tells its story and scales its impact. As PMM for Content, you’ll turn customer outcomes and product capabilities into clear proof that drives sales and builds trust. You’ll create high-impact content, manage our enablement repository, and ensure messaging is consistent and actionable, while owning the monthly customer newsletter.
Key Responsibilities
- Drives storytelling across demos and thought leadership, translating complex products into clear, compelling customer value.
- Manages a centralized enablement repository, ensuring materials are up to date and messaging remains consistent.
- Collaborates across Product Marketing, Product, Marketing, and Compliance to deliver high-quality content that drives engagement and accelerates deal cycles.
- Communicates complex ideas with clarity through strong written and verbal skills.
- Owns the monthly customer newsletter.
Qualifications
- Experience creating content and enablement for institutional audiences.
- Proven ability to partner cross-functionally with Product, Sales, and Customer Success to develop and distribute high-impact content and GTM assets.
- Intellectually curious, with a strong focus on synthesizing customer insights to inform messaging, positioning, and content development.
- Willingness to go deep on complex product details and translate them into clear, differentiated narratives across demos, case studies, thought leadership and our customer newsletter.
- Proficiency with AI tools to scale content creation, streamline workflows, and improve quality and consistency.
Bonus Points
- Emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system.