About Edge
Edge is an AI-native healthcare staffing company redefining how health systems and medical groups source clinical and operational talent. We operate at the intersection of enterprise healthcare and modern workforce technology — serving a market defined by urgency, complexity, and consequence.
Our platform makes hiring remote professionals simpler, faster, and more compliant than hiring locally — while reducing costs and improving outcomes. As we deepen our enterprise market presence, we are building the marketing infrastructure that will define our next phase of growth.
About the role
This is a senior individual contributor role with direct supervision of one junior PMM. You will serve as the strategic center of gravity for how Edge tells its story — to prospects, customers, the market, and the field. You will report directly to the CMO and operate as a trusted partner to Sales leadership and the executive team.
The mandate in one sentence:
Win the room before Sales walks in, and keep customers proud they said yes — through sharp messaging, a tight sales toolkit, and customer stories that do the selling for us.
What you'll do
GTM Strategy & Market Positioning
- Own and evolve Edge's core GTM messaging framework — ICP definitions, pain point mapping, buyer journey architecture, and competitive positioning across medical, dental, and insurance verticals
- Lead product and service launch strategy and cross-functional execution, partnering with Sales, Product, and Operations to bring new offerings to market with precision
- Develop and maintain the executive narrative — the story Edge tells investors, enterprise buyers, and the press about where we are going and why it matters
- Drive category-level thought leadership positioning, identifying white space in the AI-native healthcare staffing narrative
- Lead customer research and win/loss analysis to continuously sharpen positioning and surface competitive intelligence
Sales Enablement
- Build, maintain, and continuously sharpen the full sales toolkit: pitch decks, one-pagers, battle cards, objection-handling guides, and ROI frameworks
- Partner closely with Sales leadership to identify conversion barriers and close gaps with targeted collateral and training
- Design and implement a repeatable sales onboarding curriculum for new AEs and SDRs, ensuring consistent message delivery across the field
- Translate win/loss patterns into actionable messaging updates, sales plays, and competitive positioning updates
Customer Storytelling & Advisory Programs
- Lead Edge's customer testimonial and case study program end-to-end: identification, relationship management, interview, production, and deployment across channels
- Own and grow the Customer Advisory Board (CAB) — from member recruitment and agenda design to relationship continuity and insight synthesis
- Develop a library of customer voices across formats: video testimonials, written case studies, quote repositories, and live speaking opportunities at events
- Create and manage a systematic customer reference program that accelerates late-stage sales cycles
Event Marketing & Content Strategy
- Lead Edge's presence at key industry events — from booth narrative to speaker content and pre & post-event conversion follow-up
- Oversee PR strategy and content, partnering with agency or freelance resources to drive share-of-voice in target trade and business media
- Direct email marketing strategy — campaign framework, audience segmentation, content calendar — while delegating execution to the junior PMM
- Set B2B social media strategy and editorial direction; oversee execution by junior team member
- Manage website content strategy, ensuring GTM messaging is accurately reflected across all buyer-facing pages
- Amplify Edge's voice through industry partnerships, analyst relations, and earned media opportunities
Team Leadership
- Directly manage one junior PMM, providing strategic direction, ongoing feedback, and professional development
- Delegate and oversee execution of: customer newsletter, email marketing, partnership content, and demand generation content creation
- Model a structured, accountable working style that creates stability and clarity for the team in a fast-moving environment
What you'll need
Experience
- 6–10 years of B2B product marketing experience, with at least 3 years in healthcare, health tech, tech-enabled services, or regulated industries
- Demonstrated ownership of end-to-end product launches in complex, multi-stakeholder environments
- Proven track record managing or mentoring junior team members and driving cross-functional GTM initiatives
- Experience at a growth-stage company (Series B–D) strongly preferred
- Working knowledge of tools such as SEMRush, GA4, Qualtrics, SurveyMonkey, Clozd, and CRM platforms
Priority Competencies
- GTM messaging mastery — can articulate ICP, buyer journey, and differentiated value proposition with precision and conviction
- Sales enablement fluency — knows what reps actually use in the field and can build collateral that converts
- Event marketing ownership — has led full conference strategy from pre-show narrative through post-show pipeline follow-up
- Customer storytelling instinct — can identify the human truth in a customer relationship and produce it compellingly across formats
- Executive narrative writing — has developed or co-developed board-level, investor-facing, or enterprise buyer messaging
- CAB or customer advisory program management experience is a strong plus
Working Style
- Self-directed and organized — does not require a stable environment to be productive; creates clarity amid ambiguity
- Communicates proactively, especially when priorities shift or scope is unclear
- Brings frameworks, templates, and systems — not just output — to every workstream
- Executive presence: comfortable engaging C-suite stakeholders, enterprise health system buyers, and external media
- Entrepreneurial energy with ability to flex between strategic planning and hands-on tactical execution
- Global, collaborative mindset comfortable with remote-first environments and cross-time-zone coordination
Why Join Edge?
Edge is at a pivotal growth point, and this role offers the rare opportunity to shape the future of global employment. Here, your work directly impacts our growth trajectory, empowers businesses, and creates global employment opportunities. We’re not just offering a job; we’re inviting you to be part of a revolution.
Edge is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other legally protected basis.
