ROLE AND RESPONSIBILITIES The Communications Manager is an effective written and well-spoken communicator and relationship builder with a passion for the mission of public media. They are responsible for brand management and leading the communications team that includes the Pioneer PBS website and social channels. In addition to managing the department s work product, they are also responsible for writing, editing, posting or photography as needed to ensure the team meets all deadlines. They will make regular presentations to an array of internal and external constituents and have strong presentation and data analysis skills. They are also tasked with creating communication strategies and plans ensuring that messaging aligns with Pioneer PBS s brand and fundraising goals. Functional Responsibilities include, but are not limited to: Oversight and supervision of Communications Department Staff with respect to: o Developing and implementing creative strategies to enhance brand awareness, member commitment, fundraising and grant opportunities. o Implements annual, monthly and weekly communications action plans which drive interest and visibility for membership, underwriting, grants and internal communications o Creates content such as media releases, newsletters, speeches, blogs, social media posts, membership communications and internal communications in collaboration with the Pioneer PBS team o Writing and distribution of media releases promoting local programs and station developments o Website Content Management (Via BENTO CMS) o E-Newsletter Creation and Contact Database Management o Social Media Content Strategy/Creation/Management Leading interviews of staff, members, community leaders and behind the scenes content o Graphic Design Oversight (Membership, Online, Productions, Logos and Other Projects) o Management of Online Video Portal, video organization and upload (YouTube, PBS Media Manager, Facebook and other social media platforms) o Management of Livestream of 5 channels. o Monitors communication campaigns, analyzing effectiveness and providing strategic feedback o Oversees Website Analytics (Weekly Reports to Management & Production Teams) o Oversees Social Media Analytics o Manages Google Adwords Search Ad Management o Tracking of Domain registrations and protection of brand external and internal. Scheduling, writing copy and managing external communications in collaboration with station leadership including bi- monthly publication of the Pioneer Preview Guide. o Public Speaking and Public Relations as one of the key faces of Pioneer PBS. Maintains organization- wide adherence to Pioneer PBS brand guidelines o Working cooperatively with representatives of all Pioneer departments to advance Pioneer s mission o Compliance with all Pioneer PBS policies, grant or funder guidelines, FCC Guidelines and State and Federal Laws. Serves as a leader on the Management Team to ensure smooth operation and employee retention within all departments. Behaves as a role model for other employees in the organization.