Company Description
The Construction Exchange of Buffalo & WNY, established in 1981, is a leading trade association supporting the construction industry. With over 900-member companies active in Western New York construction, the organization is committed to fostering growth and success for its members. It provides vital resources such as information, advocacy, education, and networking opportunities, ensuring members remain competitive. Services include access to project opportunities, safety programs, and professional development. The Construction Exchange is known for its role in strengthening the construction community in the region.
Role Description
The organization is looking for a dynamic and creative individual to serve as Marketing Manager. The ideal candidate will be a skilled writer with social media and client communications experience. This is a part-time position working 20 hours per week, with three days per week in the office and two days working remotely.
The Marketing Manager is responsible for digital and print communication with the 900+ members of the Construction Exchange, a trade association serving the local construction industry.
Day-to-day responsibilities include:
- Managing vendors and writers, while overseeing design, layout and production for the twice per year Building Western New York magazine
- Promoting the Building Western New York magazine to members and article contributors
- Working with advertisers to ensure ads meet design specifications
- Researching and compiling information, writing, and creating the weekly digital newsletter to association members and the construction community
- Managing association social media accounts, including creating content, scheduling, and monitoring performance
- Coordinating and overseeing print mailings to the association membership
- Compiling and reporting on data related to member engagement and effectiveness of communications
- Developing and executing a strategy to maximize effectiveness of membership communication
Qualifications:
- 2–4 years of experience in communications, marketing, or content-focused roles
- Strong writing and editing skills for social, email, print, and digital communications
- Hands-on experience managing social media accounts for an organization or brand
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Comfort coordinating with vendors, partners, and internal stakeholders
- Basic understanding of email and social performance metrics
- Ability to work independently in a part-time, self-directed role
