Essential Duties and Responsibilities:
- Creates financial services marketing content in print, video, and digital formats for audiences including: individual investors and retail marketing, electric co-ops, and institutional/Intermediary investors.
- Leads marketing efforts for the quarterly Horizons shareholder newsletter aimed at the retail marketing audience.
- Creates email campaign content and new adviser programs targeting retail individual investors, shareholders and prospects, working with the client services team to develop a calendar of emails around monthly themes.
- Creates video content about emergent hot topics in financial services. Identifies opportunities for new content and develops format, story and deliverables with guidance from the Homestead Funds leadership.
- Conceptualizes, scripts and helps create multimedia content (slideshows, infographics, videos, etc.) while ensuring that content is optimized for search engines and complies with compliance, technical and editorial standards.
- Writes and edits short-format content deliverables through production, supplying Electric Co-Ops of South Carolina, Straight Talk, Now, RE Magazine and other publications in the cooperative network.
- Works with the Sales and Deferred Comp teams, developing and producing a calendar of regular email content, following up in ideas for new slides, website ideas and collateral materials in support of co-op programs including deferred comp offerings, employee retention programs, and other Homestead Adviser offerings.
- Works proactively to generate marketing ideas for buyers in the co-op space and collect feedback and refinement from the sales and deferred comp teams.
- Creates content related to Institutional/Intermediary Marketing for sophisticated investors, including print, digital and video content, supporting investments team concepts and Intermediary buyers.
Qualifications:
Bachelor’s degree in marketing, Journalism, Communications or related field.
Experience and Certifications Required:
- 5 or more years of experience in digital marketing, journalism, content creation or related field.
- Experience in financial services marketing or financial services industry preferred.
Knowledge, Skills and Abilities Required (as demonstrated by prior work experience):
- Knowledge of content creation, including digital and print content.
- Knowledge of investments, markets, securities, and intermediary buyer channels preferred.
- Strong writing, editing and content creation skills.
- Ability to distill complex information into impactful writing for various audiences.
- Ability to use technology platforms, including leveraging functions that may be outside the standard use of a software platform.
- Ability to focus, manage multiple deadlines and deliverables and move creative content forward.
- Ability to communicate, both verbally and in writing, with a diverse membership, employees and/or vendors in a clear and precise manner.
- Ability to use Microsoft Office tools (Excel, Word, Outlook, Power Point) and to operate various office equipment such as personal computer, copier, printer, fax machine or other job-related equipment.