Job Summary:
The Public Relations Account Executive plays a key role in developing and executing strategic earned media programs across a variety of agency clients. This person is a strong writer, proactive communicator and sharp media thinker who understands how to identify compelling story angles and turn them into meaningful coverage opportunities.
The ideal candidate has solid agency or in-house PR experience, thinks like a reporter, has strong attention to detail and can independently manage day-to-day account execution with limited oversight. They should be comfortable owning media outreach, drafting press materials, managing timelines and communicating directly with clients while contributing to broader strategic planning and creative ideation.
The Account Executive will collaborate closely with internal teams while helping drive earned media results for clients across industries including entertainment, hospitality, gaming, healthcare, sports, technology and consumer brands.
Duties/Responsibilities:
- Serve as day-to-day tactical lead for clients, including both internal and external client calls and meetings
- Assist in the development of strategic PR plans that will help maximize brand awareness and client ROI
- Lead creating, delivering, editing and optimizing PR materials: press releases, case studies, newsletter content, client talking points and digital content
- Collaborate closely with internal teams
- Ensure that messages support and are consistent with marketing strategies that produce measurable results for clients
- Develop comprehensive talking points to prepare clients for media interviews
- Provide onsite support at client events
- Coordinate and facilitate media opportunities
- Brainstorm for creative and unusual ways to help clients stand out in the noise
- Report and convey success of campaigns and initiatives
- Utilize strong communication skills to maintain solid and successful relationships with clients
- Research news coverage and industry trends in order to develop fresh story ideas
- Work with teammates across various agency departments in a collaborative setting
Required Skills/Abilities:
- Strong media relations experience with proven ability to secure coverage across local, regional and national media, including digital, print and broadcast outlets
- Excellent writing, editing and verbal communication skills, with a strong command of AP Style and the ability to tailor messaging for media, clients and executive audiences
- Ability to independently manage multiple accounts, projects and deadlines in a fast-paced agency environment with limited oversight
- Strong understanding of newsworthiness and the ability to identify timely, relevant and media-worthy story angles
- Experience drafting and editing a variety of PR materials, including press releases, pitches, talking points, briefing materials and thought leadership content
- Confident communicator with experience participating in client calls, presentations and day-to-day account management
- Strong organizational skills and attention to detail, with the ability to manage shifting priorities and deadlines effectively
- Ability to think strategically and proactively while also executing day-to-day tactical responsibilities
- Collaborative mindset with the ability to work cross-functionally across PR, social media, creative and account teams
- Experience developing media lists, conducting proactive outreach and building relationships with reporters, producers and editors
- Comfortable working both independently and collaboratively in a dynamic agency setting
- Experience tracking, analyzing and communicating earned media performance and campaign results
Education and Experience:
- Bachelor's degree in public relations, Journalism, Marketing, or a related field preferred
- Public relations experience: 2 years
